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Brides Today February 2020

India Today Group, India’s premier media conglomerate with over 42 years of media heritage, announces new beginnings with Brides Today, a luxury wedding magazine, which is an extension of the group’s monopoly over the couture wedding space. The publication is a one-stop shop for brides, grooms, and their families to plan and execute luxe weddings. It offers the same high-end look and feel that readers and brands have come to love over the years with the group’s previous wedding publication. Brides Today will publish 10 issues per year, targeting not only the bride and groom, but the entire bridal brigade and all high-life enthusiasts. The content boasts of luxury weddings, opulent bridal-wear and international lifestyle along with the latest trends in destination events, honeymoon hotspots, spectacular soirées, and more. It promises to make nuptial journeys a fairytale for every bride and groom to-be, as well as all attendees, scoping everything from dream dresses to diamonds, haute couture to décor. Each of the 10 issues will have a central wedding theme, which will bind all the sections together. Depending on the theme of a particular issue, all the sections from fashion to wedding planning, from beauty to jewellery, will talk about bridal fashion, jewellery, destinations and planning tips related to executing that theme. In a nutshell, it will be an A-Z guide on that particular wedding theme. “We are very excited to offer Brides Today, a one-of-its-kind content platform, which eases readers into this important category in India. I am honoured to be entrusted with such an overwhelming legacy and such a luxurious title. Being an India Today Group publication is a proud moment and we hope to provide our readers with the kind of content they want,” said Nupur Mehta Puri, the editor of the magazine. The magazine will be an eclectic mix of modernity and tradition, the complete package for the contemporary couple looking to turn their wedding day dream to reality. The brand also addresses a groom’s needs too, with special features on men’s wear, lifestyle updates, and tips on grooming. All in all, the publication has a celebratory vibe to it, while catering to the booming bridal market in the country.

Living Media India Limited
10 Issues

in this issue

3 min

HIRAL BHATIA She is a celebrity hairstylist with a career spanning over 10 years. Bhatia has worked with many famous Bollywood actors including Sonam Kapoor Ahuja, Priyanka Chopra Jonas, Alia Bhatt, Katrina Kaif, Kareena Kapoor Khan, and more. In this issue, she styles our coverstar’s hair in braided side-buns for a futuristic bridal look in ‘Queen of Hearts’. Best gift you’ve ever received from your partner? A recent caravan trip to New Zealand. DAVIDE NOVA He is a fashion photographer from Milan. Nova moved to London in 1998 and began to work for Christie’s, photographing paintings, sculptures, and antiquities. He began his freelance career soon after, and has since worked with international fashion publications and renowned brands including L’Oréal, Givenchy, Blumarine, Chopard, and Michael Kors. In this issue, Nova shoots the best of couture…

2 min
from the editor

MY FUNNY VALENTINE THIS BRIDES TODAY ANNIVERSARY ISSUE COMES GIFT-WRAPPED WITH A VERY SPECIAL DOSE OF LOVE AND LAUGHTER. Our guest editor for the month is the amazing Kiara Advani. Spirited, smart, and quick-witted, the 20-something actor deals with relationships with humour and honesty. For the month of February, we could think of no better love doctor than the fabulous Ms Advani. Q: How do you stage a perfect proposal? What if your guy is not asking you to marry him, how can you make it happen? Kiara Advani: It’s so funny because I am going through that phase now where all my friends are getting proposals. The unfortunate but only way it happens though is when they say, “If we are not doing this then I need to end it, my parents…

1 min
the luxury edit

the jacket Pair a traditional lehenga with a cold-shoulder jacket for a modern take on Indianwear The latest in fashion, what to buy, and how to wear it. Plus, your ultimate shopping list. the bag Embrace the logomania trend with this plush velvet clutch, suitable for every look, from a sari to an evening gown the print Take a bold graphic pattern a step further by pairing it with high-shine metallics the accessory Dress up your satin lace-ups with a jewelled brooch that is equal parts pretty and over the top the earrings Invest in pale green Russian emeralds—rare, exclusive, and the perfect conversation starter MODEL: JASMEET DEVGAN. HAIR AND MAKEUP: KOMAL GULATI. FASHION ASSISTANT: JUHI TANEJA.…

1 min
all that jazz

The flamboyance of Art Deco fashion is a great addition to your wedding wardrobe, whether the trousseau or an outfit for the sangeet. Look to Tarifa, the latest collection by Rare Heritage, which features lehengas, gowns, saris, and dresses, and offers a modern take on the Roaring Twenties. Created using chiffon, organza, tissue, and net, pieces include details like flapper-style hems, French knots, Swarovski crystal embellishments, and geometric patterns handcrafted in resham embroidery and zari work. Available at the store in Malad West, Mumbai LOUNGE AROUND For lazy afternoons by the pool, slip into a comfortable robe like the silk or cotton kimono by resort wear brand, KLEED. This Jaipur-based label features hand-painting and block prints on its designs, and even has a range made with eco-friendly dyes. Available at Kleedkimonos.com SEE WHERE TO BUY…

3 min
the big five

Twenty years into Shantanu & Nikhil’s couture journey and the brand has become synonymous with the modern couple’s wedding essential. They’ve been behind major innovations in Indianwear—the play of drape in menswear, military chic for lehengas, and a minimalist approach to the party gown. We had an exclusive chat with the duo in their spacious studio to commemorate their key career landmarks. THE GRAND DREAM “Having completed 20 years in the industry, we are now ready for a new milestone as we continue our anti-trend philosophy by launching a new bridge-to-luxury brand. This new decade should pave the way to reach a newer and bigger audience, making us more accessible, and fulfilling our dream to see our brand on every global Indian. The two brands will coexist harmoniously—while the mother brand will…

2 min
jewel box

SAFE KEEPING In the months after your wedding, it is but natural to be flooded with a deluge of new clothes and things for your home. And storing everything can be a challenge. Enter Space Valet—a Mumbai-based, on-demand storeroom that will store your festive clothes, furniture, art, and more for as long as you need in its well-ventilated facility. The company will also monitor moisture and humidity levels in case your belongings require it. You can access your articles any time during working days, and the plan is easily renewed every month. More details at Spacevalet.in IN HIGH SPIRITS Ladoos infused with champagne, red wine, whiskey, or sambuca might sound fantastical but they’re on the menu at Delhi-based brand Nihira Mithai. The brainchild of mother-daughter duo Arshya and Subha Aggarwal, this luxury mithai brand…