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iD (Ideas & Discoveries)iD (Ideas & Discoveries)

iD (Ideas & Discoveries)

July 12, 2019

iD (Ideas & Discoveries) is an intriguing science and technology magazine that delves deep to help readers discover answers to questions about science, nature, psychology, history, current events and more. With captivating photography and design and engaging editorial content, iD will have readers thinking about the world around them in a whole new way.

United States
Heinrich Bauer Publishing, L. P.
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6 Issues


access_time3 min.
id reader feedback

questions@ideasanddiscoveries.comwww.facebook.com/ideasanddiscoveriesTHANKS FOR WEIGHING INWe would like to extend our thanks to all who wrote in about the cover. Lots of responses were received and we appreciate all of your feedback—it was a pleasure to get to correspond with so many readers. Some said the original logo is more eye-catching and others thought the experimental design serves that purpose better. Assessments of the standard logo included bold, edgy, fun, mysterious, dark, easy to spot, and a good reflection of the magazine’s identity. While some preferred the brightness of the new design and liked the legibility of the name being spelled out, others said it reminds them of a gardening or ladies’ service magazine. We heard a lot of “If it ain’t broke, don’t fix it.” The bottom line: Regardless of logo…

access_time6 min.
back in business

ANIMALS IN SPRINGThose long winter naps in the form of hibernation are slowly becoming a thing of the past. Thanks to climate change, the animals that populate the planet are already enjoying up to a month more warm weather than they used to—which also means they’ve been putting in an extra month of active effort. Indeed, life is getting busier for those whose workplace is the entirety of the great outdoors…FLEXIBILITY IS A MUSTSquirrels would make ideal employees: They rarely ever take a break and place few demands on their work environment as long as there are enough trees and food. And they almost never waste time—unless, of course, one of the little furballs has lost track of the location of a hoard of nuts and seeds. But squirrels—especially females—compensate…

access_time2 min.
smarter in 60 seconds springtime

How badly does the body need spring?In wintertime the Northern Hemisphere is tilted away from the Sun, therefore we get less of the UV radiation needed for producing vitamin D, which our bodies require for absorbing calcium and promoting bone growth. And due to an increase in sunlight as the days get longer the body also produces less melatonin, which promotes sleep, and more of the “happiness hormone” serotonin. All in all we are generally healthier and tend to feel rejuvenated in spring.Are honeybees the early risers of spring?No, they mostly wait for the warmer temperatures that ensure the flowers will be in bloom. Bumblebees, on the other hand, are out and about as early as February or March. In fact, the queen sometimes flies out for the first time…

access_time12 min.
china the land of intensifying surveillance

THE MAN WHO KNOWS THEM ALLYin Qi is the cofounder and CEO of Megvii, which has developed the world’s most advanced facial-recognition technology. The company’s software is called Face++ and it’s up and running on the computers of 9 out of 10 of the most important Internet companies in China. And the Chinese government is also a client. By 2020 there will be 600 million surveillance cameras continuously keeping track of all the people in China—that’s about one camera for every two inhabitants.Do you have something to hide? Most people would say no. We have become accustomed to the idea that search engines are always studying our likes and dislikes; that apps register how much time we spend in a doctor’s office, restaurant, or the comfort of home; and that…

access_time7 min.
the seven world wonders of leonardo da vinci

The year is 1473. A fresh-faced painter’s apprentice with long blond hair is mingling with the noisy crowd bustling around the market of a small Tuscan town, studying the cats, dogs, and birds in cramped cages that are being offered for sale. “How much do these cost?” The answer is an outrageously high sum, but the young man reaches for his purse and pays the price without any hesitation—despite a scarcity of funds—only to free the animals right after the transaction. The birds fly off while the cats and dogs vanish into the crowd. The young man watches them depart and laughs to himself. “Who is this fool?” The peasants and citizens shake their heads in disbelief. But a few years later they will all know the answer: It is…

access_time7 min.
what happens when we see red?

9 TRIGGERS OF ANGERAND HOW TO MANAGE THEMOn a hot day in July, anger in three of its manifestations goes on sharp display at a post office in Colesville, Maryland. Sixty-seven-year-old Ray Alfred Young has just stepped up to the post office’s window. Young is retired after working for 37 years at the U.S. Department of Labor. His neighbors describe him as friendly, helpful, and polite. He has never been viewed as violent or even aggressive—until this day. For when he erroneously assumes a 58-year-old man is trying to cut ahead of him in the line, Young snaps. He goes out to the vestibule, waits for the other man to leave, and then pulls out a knife and begins stabbing him.Anger has inflamed and seized control of Young’s brain—but he…