category_outlined / Business & Finance

Idealog Issue 65 Mar / Apr 2017

Idealog is New Zealand’s premier business magazine – with a twist. Idealog is all about providing insights and ideas for forward thinking executives. Awarded ’Best Business Magazine’ five years in a row, Idealog is aimed at passionate innovators and thought leaders who want to reimagine how we all do business.

New Zealand
Tangible Media Limited
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3 Issues


access_time3 min.
swings and roundabouts

From the defrost function on the microwave, to the automatic garage door opener, to the advances in healthcare/food/vehicle safety that mean I’m likely to live longer than the previous generation, technology has improved pretty much every aspect of my day-to-day existence. And, with the tech sector becoming increasingly important to the New Zealand economy, it’s also starting to improve the country as a whole. This technology issue of Idealog – 'Reality Check' – is focused on those positives and aims to show the momentum of the sector and the opportunities all this rapid change is creating. But it's also focused on some of the ramifications. To the believers, embracing new technologies is a no-brainer; an inevitability in the process of progress. But to others, just because something exists, doesn’t mean we should…

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best of the web

Garage Technology Ventures' managing director Bill Reichert spent four weeks in New Zealand as entrepreneur in residence at AUT University and travelled the country meeting some of our most promising and passionate startups, innovators, educators and regulators. In a two-part feature, he gave his educated view on the state of our country's innovation ecosystem and what we need to do to develop it and then told us all about the New Zealand companies that impressed him most. Awww, shucks Bill. His seven top tips: 1 Engage the corporate community 2 Celebrate innovation heroes 3 Increase support for sales training 4 Create an open professional network of startup companies 5 Support scale-ups, not just startups 6 Focus on innovation, not “commercialisation” 7 Make New Zealand attractive to global innovators THE ALLBIRDS STORY: GOOD WOOL HUNTING Rave reviews, impressive sales, happy investors,…

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sensing success

Mikayla Stokes was inspired to create a pollution sensor when she was sitting outside a café and noticed that every time a truck or bus drove past, the exhaust would pollute the air. “I decided I wanted to investigate this problem and see if there was anything I could do to fix it.” Stokes, who is now a Year 11 student at Auckland’s Western Springs College, brought her idea to life for the ASB Bright Sparks Challenge for young science and technology enthusiasts, and went on to win the top female award in November. Her invention was an “internet of things” particulate pollution sensor she had designed, adapted, programmed, and soldered herself. The device sends live data to an online server called Cloudly and tracks particular trends and patterns in pollution around Auckland. It…

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david dear

We are a New Zealand-based technology company and make software for the cloud. We are growing into the USA as a market, both for customers and for potential investors. When I travel there, I am in two minds about whether I tell people I am from ‘Noo Zilund’, or just pretend to be from America. What are your thoughts? Shy Kiwi Dear Shy Personally, I have a strong opinion here, but before I share it, let’s look at the three possible scenarios at play. Firstly, it might be a disadvantage, being seen as a New Zealand company. People may not know anything about New Zealand, they may find you ‘cutesy’, they may even struggle to believe that the land of the Hobbits could be a place technology originates from. That’s the worst case. Or, it…

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island time

Art galleries, architecture and the America’s Cup may not seem like the most obvious of combinations. But there is a common denominator: Core Builders Composites, a company based in an old print warehouse in Warkworth. The company, which helped build Oracle Team USA America’s Cup yachts, as well as those for Softbank Team Japan, parts of the Artemis and Groupama Team France boats and also parts for Team New Zealand, is inextricably linked with the precise fabrication required for this new generation of yachts. But the skill of composite manufacturing is increasingly applicable to other industries. Susan Lake, Core’s structural engineer, says the potential for digital manufacturing techniques integrated with Computer Numerically Controlled (CNC) machine milling is potentially endless. So far, the range of work runs from entertainment (giant disco ball; two-metre-tall…

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plugged in

In the modern version of Abraham Maslow’s hierarchy of needs, WiFi and battery life are often jokingly added to the bottom of the triangle, in the aim of showing that they are now more important than physiological needs like water, food, shelter and warmth. We’ve found a series of stunning stats that show just how much we love our phones, screens and digital services. So which ones are from actual studies, and which ones are made up? True / False 1 50 percent of respondents would choose to have a broken bone over a broken phone. 2 72 percent of respondents would rather give up toilet paper than all forms of social media. 3 The top 10 percent of smartphone users checked their phones over 5,000 times a day. 4 44 percent of respondents would…