/ Business & Finance

Idealog Issue 69 Innovation

Idealog is New Zealand’s premier business magazine – with a twist. Idealog is all about providing insights and ideas for forward thinking executives. Awarded ’Best Business Magazine’ five years in a row, Idealog is aimed at passionate innovators and thought leaders who want to reimagine how we all do business.

New Zealand
Tangible Media Limited
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3 Issues


3 min.
seeing the world differently

While putting together this issue and judging Idealog’s Most Innovative Companies Awards, our team was forced to confront our own definitions of innovation. We all know the usual descriptions paraded out alongside the term: transformation, invention, determination. But something that tends to get lost in the conversation – perhaps because of the fiery, relentless passion of entrepreneurs who are chasing their first business breakthrough – is knowing where to draw the line in the quest for the perfect product, service or idea. Perfectionism is a dangerous path to head down because in the end, innovation can’t be forced. As the great Sir James Dyson put it, innovation is that spark that comes from combining creativity with iterative development. And creativity is that bolt of inspiration that reframes your perspective – like…

6 min.
eli smit

THE KINGSWAY SCHOOL student enjoys all the normal activities for someone his age, like football, building Lego and playing Minecraft. However, he is also the founder and host of the Ground Breaking Podcast, which features interviews with the next generation of young entrepreneurs who are building businesses that create an impact in the world. So far, he counts Weirdly’s Dale Clareburt, PledgeMe’s Anna Guenther and Halter’s Craig Piggott among guests that have appeared on the show. He says the idea was born when he was discussing ways he could make money with his Dad, who suggested starting his own business could help with that. But he soon found that online business content wasn’t all that helpful for someone his age. “I did not know a lot about running my own business, and…

4 min.
david dear

I’m Tony Small, the founder of Innocent Packaging – a disposable food packaging made from plants and plant waste – and a tree-free toilet paper and tissue brand called Smartass. You may have seen us profiled in Idealog’s Elevator Pitch earlier this year. Since we launched, we’ve had success in the New Zealand market with having a unique product but when we take this idea overseas, that opens us up to a much bigger market to contend with. How do we capitalise on our points of difference? What should we change about our approach when going international, rather than just national? - Tony Dear Tony, Your basic premise is correct – taking a product to an international market is a big step up from taking it to market in New Zealand. This is for…

1 min.
what’s in a name?

It’s tough out there in the start-up world when it comes to choosing a name for your business. According to The 2017 Kauffman Index of Startup Activity report, it’s estimated that there are 540,000 new business owners each month launching new start-up ventures – now that’s a lot of name competition. Struggling to get the creative juices flowing? Not to worry, we’ve crunched the data and created a random business name generator that will help you harness the best possible buzzwords for your company and achieve that market penetration you so desperately desire. According to Tech Crunch, in 2018, animal and food names are back in vogue for start-ups, as is naming companies after textures – but it’s best to get in quick, as nobody has used gloppy, stringy or…

17 min.
elevator pitch

powered by F 01 MAKESHI THAPPEN We gave Makeshi + Thappen founder and former Blunt Umbrellas managing director Scott Kington a little longer than an elevator ride to pitch his new business, a designled innovation agency and product incubator. There once was a man called Makeshi, a Japanese industrialist. While exploring the Pacific, he met a Finnish designer called Thappen and, together, as Makeshi + Thappen, they made “ingenious and beautiful things”. It’s an evocative origin story. But it’s all an elaborate, entertaining lie and the man responsible for it is Scott Kington, the ex-managing director of Blunt, who, together with a bunch of clever clogs he has met on his travels through the world of business, has created a new, quite-hard-todefine company called Makeshi + Thappen that’s somewhere between an innovation agency, a corporate…

4 min.
i was blind but now i see

Hi, I’m the Idea Log, Idealog's spirit 'animal'. Did you know wood products are New Zealand’s third biggest export earner? You did? Well, given your surprising knowledge of our industry sectors, you’ll also know that it is a low-value commodity. And speaking as a log, it’s also murderous and barbaric. So I’m here to propose a few solutions to help get our country’s A into GDP. Given the issue’s theme is all about seeing things differently, I’m offering some searing insights and inspiring inspiration on how to change your perspective so you can enhance creative thinking, crush weaker opponents, further the interests of major corporations and win in business. The world is changing quickly. And while you might not like change (if you’re a rich white man) you’ll like irrelevancy even…