4 tidbits we learned from Apple’s record quarterly results
Months ago, Apple boldly asserted that the holiday quarter of 2017, its first financial quarter of this fiscal year, would be the company’s biggest in history. It wasn’t wrong. Apple’s holiday quarter generated $88.3 billion in revenue (go.macworld.com/883b), blowing past even the high side of Apple’s estimates. By just about any way you measure it, this was a great quarter for Apple. But of course, the devil’s in the details, whether it’s line items in the corporate reports (go.macworld.com/arfq) or in tidbits revealed during the company’s regular phone call with analysts (go.macworld.com/toaq). So here’s a look at four tidbits we learned about Apple’s big quarter. THE LONG AND SHORT OF IT Apple’s previous holiday quarter (which was in fiscal year 2017, but calendar year 2016) saw solid results, with slight sales growth. But…