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MAXIM Australia

MAXIM Australia

August 2021

MAXIM is the largest men’s magazine brand in the world. In 2020, with international editions in over 25 European and Asian countries and an extensive following in the United States, MAXIM continues to reach guys globally and creatively. MAXIM knows what guys like. And we talk in the same way that guys talk to each other. With men 18-34, we know the way they live, the way they work, the way they think and the way they play. MAXIM provides content and the appropriate channels for which this content is distributed – all while keeping in mind the needs of the audience we serve. MAXIM believes the content we serve should always evolve and adapt to the needs of our audience.

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12 Issues

in this issue

2 min
once inalifetime

“THE REF. 2499 IS ONE OF THE WORLD’S RAREST COLLECTIBLE ITEMS.” It took a very rich and determined individual over 20 years and millions of dollars to pull off one of the greatest feats in watch collecting — assembling a full set of four Patek Philippe perpetual calendar ref. 2499 series chronographs, dating from the 1950s through the 1980s. And this season the world’s top horological auction house, Phillips in Association with Bacs & Russo, is set to sell them to the highest bidder in one of the most important watch collecting events ever staged. The four impossible-to-obtain Pateks will lead Phillips’ upcoming The Geneva Watch Auction XIII, marking the first time in nearly 20 years that all four series of the ref. 2499 are being offered in a single sale. Aurel…

4 min
the prop drug lord

As a former graffiti artist and public relations expert, you could say Alec started his career in guerrilla marketing from an early age. An entrepreneur at heart, he owns a number of businesses in Sydney including the Craze Collective, a network of content creators and artists. Having turned his passion for public art into an avenue to create social change and in particular advocate for drug reform policy in Australia. These days he is the go-to guy for any drug-related props in the film and television space, carving out a niche for his crew that allows them to continue pushing their message by creating these massive art installations and protest pieces. Why do you love cannabis? She’s the mistress that never mistreats. I love cannabis because I found a better quality of…

2 min
top 10 maxim moments

BEST OVERALL MOMENT This answer is cheesy AF, but launching MAXIM Australia, of course. Am I right?! WORST MOMENT I once did a shot of horse semen, which was syringed into my mouth (see pic, top right), for a story we did on the Wild Foods Festival in NZ. But this wasn't as bad as doing the early issues of MAXIMand working throughout the night into the next day on no sleep. I remember having to go on a 7am flight to Brisbane, with our MD and art director, for a print check on the launch issue then flying back to Sydney the same day. We were zombies, but lucky for us, Richard Branson was on our flight to tell us that publishing isn’t dead. Seriously. Thanks, Sir! PROUDEST MOMENT Other than our 10th birthday,…

7 min
bumble’s big boss

On February 11, from the Bumble offices in Austin, Texas, Whitney Wolfe Herd virtually rang the bell to open the Nasdaq exchange in New York. Wearing a brilliant yellow power suit and holding her son in her arms, the young mother celebrated as yellow confetti and balloons showered down around her and her team. The entrepreneur’s company, Bumble, had just begun publicly trading, instantly making the 31-year old the youngest woman to ever bring a company public as well as the youngest selfmade female billionaire on the planet. The image of a strong, confident, female billionaire at such a significant moment was a striking sight for a financial world that has always been male dominated. But it also served as a metaphor for Wolfe Herd’s professional and personal journey. She has…

11 min
where to find the world’s sexiest superyachts

There has always been an element of escapism when it comes to ultra-luxury travel. And it has never been more important than in the midst of the global pandemic. A voyage by superyacht, be it privately owned or by charter, is the ultimate escape. Explorer yachts with their increased range also allow for disappearing into untold hedonism, for months at a time, to the most remote destinations on Earth — perhaps to return to a better world. Even prior to the current situation, there proved an uptick in demand for long-range yachts of unparalleled design and comfort. As an alternative to ownership, superyacht and explorer yacht charters allow for completely bespoke experiences, catering to every possible whim. Small wonder the affluent increasingly resort to life aboard their own private lido…

2 min

Jim Halpert from The Office (2005-2013) Krasinski’s Jim Halpert is a salesman at the Scranton, Pennsylvania, branch of the fictional paper company Dunder Mifflin. He whiles away the hours by winding up his boss Michael Scott (Steve Carell), pranking workmate Dwight Schrute (Rainn Wilson) and pining for secretary Pam Beesley (Jenna Fischer). It’s all about the side-glances, the longing gazes at Pam and the moments he talks to the camera. Comedy gold. Jack Silva in 13 Hours: The Secret Soldiers of Benghazi (2016) Krasinski signed up for a slice of Bayhem and a ticket to blockbuster land with this explosive actioner directed by the inimitable master of the over-the-top set-piece, Mr. Michael Bay. Krasinski, revealing that he has been spending considerable time pumping iron, plays a member of an elite security team defending…