THE SECRET HANDSHAKE FOR EXPORTERS
Ask any exporter: no matter how good your product, it can still be hard to get phone calls returned, meetings taken. The FernMark, our national symbol for country-of-origin, can be your secret handshake. Just ask Campbell Gin of Port Nicholson Fisheries LP, a 100% Māori owned business exporting lobster to China. New Zealand has a compelling story to tell the world, Campbell says, and the FernMark is helping to tell it. The story is about food from a clean and beautiful environment, and about traditional Māori values of kaitiakitanga – guardianship – of scarce fisheries that has seen New Zealand achieve the highest of world rankings for fisheries management. New Zealand rock lobster is already worth more than $200 million a year in exports to Asia, with a reputation as the finest seafood…