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Business & Finance


November 2020

NZBusiness + Management With two top business magazines combined into one digital issue, NZBusiness + Management offers a feast of information, inspiration and education for business leaders and owner managers from SME through to corporate. In Management our focus is to inspire New Zealand’s business leaders and the managers of today and tomorrow to succeed in business. NZBusiness was developed specifically for business owners, the editorial content is designed to inform, inspire and educate readers. Feature articles provide more in-depth information whilst profiles and case studies provide inspirational and aspirational content.

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New Zealand
Adrenalin Publishing Ltd
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4 Issues

in this issue

2 min.
success born out of resilience

As I write this (and hopefully as you read it) Auckland is considered back to ‘normal’, having slipped quietly out of Alert Level 2.5 to join the rest of the country at Level 1. The overall mood of the nation has certainly picked up since we published our August edition of the magazine. This latest quarter, culminating with the general election, has seen New Zealand migrate out of pandemic crisis mode into ‘let’s learn to live with it’ mode – and with it has emerged some remarkable business success stories. Tales of true resilience and initiative. This is why success and resilience make up the central theme of this November Quarterly issue – it needs to be acknowledged and celebrated. Success is everywhere you look on these pages – from the four examples of…

1 min.
how to succeed at being your own boss

Why does one particular business start-up succeed, while another seemingly similar one will fail? In John Angell’s new book Be Your Own Boss and Succeed, he explains that the difference in business performance often comes down to the personal qualities the owners bring to their business. Many books have been written about the steps to take before commencing business, along with the need for a business plan and budgets. But this book does not focus on any of these – rather Angell amplifies the key issue of the qualities a business owner needs to succeed and go on to make a major contribution to the well-being of their communities. Learn the seven qualities of a successful small business owner, and test your business sense by ranking yourself against those qualities. “If you can give…

1 min.
covid schmovid delivers on insights

Vaughan Davis is an ex-Air Force pilot turned ad industry veteran and guru, who knows no less than 19 ways to make your business boom. Put simply, if you run a small business, any small business, you need to read his latest book Covid Schmovid. The book is more than just a manual for businesses facing the pain and disruption caused by a certain global pandemic. It delivers a wealth of advice, inspiration, thought starters and practical tips for anyone wanting to grow or start a sustainable, customer-focused business in a world no-one could have predicted. Along with those 19 ways to grow your business, the book also features raw, inspiring and honest real-world business stories from the founders and leaders of a diverse range of Kiwi businesses. Covid Schmovid is available at…

1 min.
the ultimate linkedln user’s guide

Been struggling to get your head around LinkedIn™? Everyone else appears to be an expert on its use, but not you? Well now there’s a guide that can set you on the path to success with this popular social media platform for business. Lynnaire Johnston, aka the Word Wizard, covers everything you need to know about current best practice for connecting, posting, engaging and direct messaging on LinkedIn. Whether you’re a complete novice or an experienced LinkedIn user, in Link.Ability: 4 powerful strategies to maximise your LinkedIn success you’ll discover valuable insights, essential know-how and practical tips, using LinkedIn to achieve your professional and business goals. Johnston reveals her unique blueprint for effective communication and networking on the platform that now boasts 710 million members worldwide. To learn more or to buy a copy go…

1 min.
social media app connects businesses with customers

Vippa is a social-powered mobile-marketing platform that directly connects businesses with customers. Founder Danny Yang says it delivers a strong and robust network, with no middleman and no margins or commissions taken from business profits. But Vippa isn’t just an app, it’s a new ecosystem for Kiwis, he adds. “Vippa provides business owners with the tools to communicate special offers and loyalty programmes to their customers – both new and existing. It helps businesses grow a loyal customer base, creating long term stability, sustained customer interactions and ongoing profits that go straight to the business owner.” The idea is simple. Vippa connects merchants with customers by broadcasting special deals, promoting loyalty stamp programs and using flash deals on a map to target customers in the area of the listed businesses. The app…

3 min.
still thriving after 28 years

Bartercard NZ is celebrating its 28th birthday this year and despite the global pandemic of Covid-19 and the economic challenges the country is facing, the trade exchange continues to prove its worth as an alternative virtual currency. Founded in 1991 on the Gold Coast, Australia, Bartercard is the world’s largest trade exchange, attracting new customers and increasing sales. The concept allows businesses to exchange goods and services without the use of cash. It started in New Zealand in 1992 and today has 10,000 cardholders turning over eight to 10 million trade dollars a month. There are now 13 regional offices and the membership base continues to expand through its referral program, bRewards. bRewards was introduced to the member community in late 2019. It allows members to earn valuable bPoints for growing…