The motorcycling bond
Early in my advertising days I was involved in a new-business pitch for a major account, for which our small agency had invested a considerable amount of time and money. Prestigious accounts such as this one were usually the domain of the big national or multi-national ad agencies, and small fry like us seldom got a look in. So, given this golden opportunity, we thoroughly researched the client’s background and its industry in general, scrapped our usual outlandish ideas given the very conservative nature of the market, and produced what we thought was a straightforward but clever approach with a campaign structure that would have a long life. For the all-important presentation of the creative work, we were briefed by our creative Director Bryce Courtenay to stay on the subject, not…