On Magazine Publishing
I’ve been thinking a lot about the future of magazine publishing. I’m the Editor-in-Chief of a brand that stubbornly features “magazine” in its name, so this should come as no surprise. Although PC Magazine ceased publishing a print version in 2011, thousands of subscribers continue to pay for our Digital Edition. The question is, with an almost infinite amount of free content online, why pay for it? The PC Magazine Digital Edition is designed for any type of digital display: laptops, tablets, mobile phones. When PCMag.com publishes an article, it is accompanied by advertisements. That’s how we make money to pay our writers. In the Digital Edition, we have subscribers to help defray our production costs. As a result, we can deliver our content completely ad-free. Considering how targeted ads can…