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Ski Magazine February - March Spring 2018

Ski is the original, largest and most recognized ski publication in the world. Passionately committed to helping readers decide where to ski, what to ski and how to ski, Ski is the authority on resorts, equipment and instruction.

United States
Pocket Outdoor Media, LLC

in this issue

2 min
behind the lines

As the newest addition to the SKI staff, Digital Content Editor JON JAY didn’t quite know what he was getting into when he accepted the position last June. “During the interview process, there was an emphasis that I wouldn’t get to ski as much in this role for a variety of reasons, including the general distance to the mountains compared to where I used to live,” he says. After three years in the heart of Colorado’s San Juan Mountains, where he was able to regularly test deep-snow ski gear right outside his front door, Jay would have to relocate to Boulder for the job, which entailed a lot more than skiing: minding the brand’s social media accounts, bulking up the website, and reimagining the annual ski test. In other words,…

2 min

FLYING HIGH With the fog-shrouded Alps as his backdrop, Italian pro freeskier Christof Schenk catches big air off a kicker built for the Fabian Bösch Invitational late last spring on the Titlis Glacier near Engelberg, Switzerland. The FBI was conceived by Engelberg native Bösch, an X Games Aspen big-air gold medalist, after a long season sidelined due to a heel bruise. He convened some of the top names in freeskiing for the less-than-formal get-together. Oskar Enander caught this shot. “I had just got home from Bali, Indonesia, that morning but knew the weather was good and an evening session was planned,” he says. “I went up on the mountain around 4 p.m. and got this image just after 8 p.m.” Canon 5D Mark IV, Canon 70-200 f/2.8 lens @ f/5.6, 1/1250sec, ISO…

2 min
walk on water

There’s no better sign that spring has arrived than a pond-skimming contest. Every April and May, the masses pull out their neon onesies, bunny suits, and superhero costumes, and participate in what amounts to a Slip ‘N Slide meets the Polar Bear Plunge. Brave souls shoot down an icy run with the hopes that when they hit the water, their momentum takes them across rather than into the water in spectacular failure. (Though, of course, it’s the latter we’re all there to watch.) Judged for air, distance, creativity, and costumes, not to mention best faceplant and splash, top dogs at some resorts even bring home cash and prizes. The rite of passage lets us be kids again. Check out pond skims this spring in places like Montana’s Big Sky Resort, on April…

3 min
blurring the lines

If you’re like most skiers, you’re not just a skier. As much as we dread doing so, when it’s time to rack our skis for the season, dusting off the mountain bike, running shoes, and hiking pack becomes our silver lining. Which is why it makes sense that we’re seeing some historically winter-centric brands diversifying into off-season sports as well. After all, brands making products for both summer and winter can keep loyal customers interested and engaged year-round. And with many ski areas receiving lighter than average snowpack in recent years and global temperatures ticking upwards, it’s not surprising they see summer sports as a tempting market. For example, Rossignol purchased the California-based Felt Bicycles in February 2017. While this is the largest investment that the 111-year-old French ski company has made…

1 min
community minded

The idea of crowdsourcing real-time info about snow conditions, terrain hazards, and other pertinent info via smartphones is going mainstream, and trickling into other outdoor sports as well. The company Avatech, originally founded in 2012, started as a way to share up-to-the-minute conditions from backcountry users to their peers, and even patented a high-tech probe that could provide snowpack composition data without digging a pit. Victims of their own success, Avatech was quickly adopted by a majority of snow safety professionals, saturating the limited market and slowing the company’s ability to grow. To expand the user base and bring the same crowdsourced safety elements to more sports, the award-winning company has rebranded as Mountain Hub. The new app contains all the same safety info as Avatech, plus features for hiking, mountain…

1 min
nice cans

UNDERWOOD PINOT GRIS Oregon Pear, grapefruit, and peach combine to make this fruity little number pop. INFINITE MONKEY THEOREM ROSÉ Colorado A hint of black pepper gives this fun-loving rosé a bit of levity. ST. MAYHEM SPICY LIL FKR California This bubbly wine cooler is aged on habañero and jalapeño peppers for a nice little kick. PORCH POUNDER RED WINE SHORTY California A medium-bodied Pinot Noir blend with notes of cocoa, cinnamon and nutmeg, and a yummy burst of cherries. BAREFOOT REFRESH ROSÉ SPRITZER California The mandarin and peach notes in this Grenache and Moscato bubbly blend will trick you into thinking you’re at the beach. HOUSE WINE CHARDONNAY Washington A quintessential Chard packed with apple, peach, and Asian pear, and balanced by a hint of vanilla. Delicious grapefruity finish, too.…