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Ski Magazine October 2017

Ski is the original, largest and most recognized ski publication in the world. Passionately committed to helping readers decide where to ski, what to ski and how to ski, Ski is the authority on resorts, equipment and instruction.

United States
Pocket Outdoor Media, LLC

in this issue

2 min
on a mission

Getting groms on snow is the future, so a ski area in central Washington asked itself what’s the best way to maximize the chance that newbies will return. Championed by ski school director Jodi Taggart, “we decided unlimited beginner lessons would be a breakthrough,” says Mission Ridge marketing director Tony Hickok. “There’s no rush or pressure or schedule. You decide.” Often, it’s difficult to see beyond the good to the better. Or even to the great. Mission Ridge, outside of Wenatchee, Washington, cranked out new skiers through its Learn 2 Ski in 3 program at a nice clip. For $99, you got gear, lift access to the beginner area, and three lessons. “It went through the roof,” says Tony Hickok, Mission’s marketing director. An expected response could have been: Great work everyone.…

1 min

A PLACE IN THE SUN Photographer Guy Fattal and athlete Flo Goeller set out for a simple hike, hoping to see the sun vanish over the peaks outside of Whistler Blackcomb, B.C. Says Fattal: “With the sun setting at around 3 p.m. during that time of year [December], it was an amazing chance to ski during the sunset and make it back in time for après beers.” Opportunity struck, and Fattal decided to attempt to capture Goeller with the sun descending behind him. “While Flo was up there ready to go, I was constantly moving to find the composition I wanted,” Fattal says. “It took me so long I’m sure Flo was freezing.” Given the success of this serendipitous shot, we bet all is forgiven. Nikon D750, Nikon 24-70 f/2.8 @ f/16,…

2 min
das brew

Best way to make a few straight weeks of binge drinking sound glamorous and completely socially acceptable? Say you're going to Munich's Oktoberfest. The annual festival is the world’s largest and longest-running of its kind, attracting some seven million binge-drinkers, er attendees, each year. At least it has history on its side. Oktoberfest dates to the Middle Ages, when Crown Prince Ludwig married Princess Therese on October 12, 1810. Munichers were invited to a field in front of the city gates to toast the happy couple. That field, Theresienwiese (Theresa’s meadow), is still the location of the modern-day Oktoberfest, held September 16 to October 3 this year. This massive event isn't just a giant booze-a-thon. Family-friendly amusement rides, carnival games, music, and traditional eats—such as schweinebraten (roast pork), käsespätzle (cheese noodles),…

5 min
can stem cell therapy save your knees?

For near two decades, Tim Petrick skied with constant pain in his right knee. As the former President and CEO of K2 Sports and the current COO at Silverton Mountain in Colorado, he’s had the fortune to ski some of the world’s most majestic mountains, and has probably made several million, mostly satisfying, turns. But in 2000, one of a skier’s worst fears struck while Petrick was heli skiing in Alaska. “I tumbled down a couloir following (the late) Doug Coombs in deep powder and blew my ACL out,” says Petrick. “I also lost parts of my medial and lateral meniscus from going end over end.” After surgery to repair his ACL, his knee deteriorated over the next decade and he was prescribed an unloader knee brace, which mitigated the pain…

1 min
chairlift 3.0

By Greg Ditrinco The lift safety bar will do a lot more than keep you from falling off if a trio of Colorado entrepreneurs have their way. Jeff Connors, Gerrit VandeKemp, and Freddie Peyerl, co-founders of Colorado-based Alpine Media Technology, want to put live-steaming intel on screens incorporated into lift safety bars. Trail openings. Snow conditions. Lift status. Daily grooming reports. Even traffic jams. The guys, who have been skiing together for years, came up with a six-word business plan: “What do skiers want to know?” Peyerl notes that “something as simple as having the time” displayed on a screen could improve a ski day. “Do I need to pick up my kids at ski school?” can be answered without having to “dig for a phone or wait for a clock that may…

1 min
whiskey on the run

David Defazio was once photographed in Skiing Magazine skiing the Grand Teton, and Kate Mead was a collegiate ski racer. They both know skiing, as does Kate’s husband Brad. The trio, all Jackson, Wyo., residents, decided to combine their love of the hills with a second love, spirits, and founded Wyoming Whiskey in 2006. The staff crushes Jackson Hole when they aren’t making hooch. A good batch, like a good skier, gets better with age. Most of a bourbon’s flavor comes from the maturation process, when heat causes whiskey to be absorbed into oak barrels, and cool temps re-liquefy the spirit with added flavor. These dinural heat swings occur all summer near Jackson, and Wyoming Whiskey’s five-year-minimum aging process produces a flavor profile different from many traditional bourbons. Defazio recommends…