Metaconversations
Zoom briefings instead of press launches have been a great success during the past year. Epson recently broke the drought with a proper PR bash to announce its partnership with National Geographic to save the permafrost, and perhaps the world, which on Epson’s side involves ridding it of laser printers. They hosted a launch and a lunch overlooking a sunny Sydney Harbour, and rejoining a physical group was most enjoyable, a reminder that however casual a Zoom chat may try to be, there simply isn’t the natter-level conversation either with the company or from journos on different beats covering technologies that may you may have missed. It’s so good to share. It’s also easier, in the flesh, after some chit-chat, to ask a serious technical question in a friendly manner. On…