Your personal BS filter
I spurted involuntarily from my nose some Nomad pineapple gose recently while reading a short online write-up of a new wireless speaker. The news piece parroted from the press release that it had “360-degree audio”. But looking closer, I realised that this phrase was merely hiding the fact that the speaker was, er, mono. Cue spurt. What a top bit of spin work, to take the apparent limitation of a single olde-worlde mono driver and recycle it as a futuristic-sounding 360-degree soundfield! One can only applaud such creativity in marketing and public relations. And perhaps also wonder what other spectacular bullshit they're spinning that we haven't noticed yet. Such BS should, of course, be called out, and it's always a delight when it is. I was involved in an online product presentation…