Getting the whole story...
I read an article (well, a blog) just recently which whinged about the IFA show in Berlin as being somewhat short on news and major launches, with little but iterative releases of ongoing product. Poor bloggie diddums — I fear this is a sign of a jaded author rather than a jaded show. I don’t remember ever having so many news stories all piling in close to press day as they have for this issue, and many of them have come out of Berlin. For sure, if you only go searching for ‘the next big thing’, it may not always stare you in the face or come to you on a handy platter, even at a big event like IFA. And yes, when the marketers can’t deliver a ‘next big…