Life on the Margins
When you examine the long history of the cutthroat retail-sales industry, it becomes clear that one era’s bully often becomes the next one’s victim. In 2000, when I first moved to Santa Fe, the city’s population hovered around 70,000 and, if memory serves, there were six independent outdoor-gear shops in town. Eighteen years later, only one of those is still in business. What happened? A major recession and the shift to online shopping were certainly contributing factors, but most locals would probably offer a more concise explanation: in 2008, REI opened a 28,000-square-foot location in Santa Fe. This wasn’t a novel event. Throughout America, for nearly as long as specialty shops have existed, bigger national chains offering more inventory and lower prices have been moving into towns and squeezing out small…