THE BIG OPPORTUNITY IS NOW!
The pandemic has been tragic. Dispiriting. Alarming. But for entrepreneurs, it has been something else as well: opportunity. Now more than ever, that opportunity is ready to explode. That’s what this edition of Startups is all about—looking at the changes entrepreneurs have made throughout this crisis, how they have set themselves up for success, and how you can, too. How is that possible? There are two ways of looking at what has happened. The first is adaptability. The pandemic has forced entrepreneurs to make changes they might have never considered, and for many people, that has resulted in innovations, new revenue sources, new ways to serve consumers, and great ideas that last long into the future. The pandemic, in other words, has broken down many entrepreneurs’ barriers—and for the better. The second is demand.…