4 Ways to Find Your Next Big Idea, Courtesy of Nobel Prize Winners
The world’s sharpest minds draw on these concepts for inspiration, writes Inc.com columnist Linda Naiman 1 — IT NEEDS TO BE CONTROVERSIAL “You don’t know you’ve got a good idea until at least three Nobel laureates tell you it’s wrong,” said 2003 medicine prizewinner Paul Lauterbur. 2 — MAKE SURE IT’S IMPORTANT “Don’t set out to make incremental advances,” says 2011 laureate Bruce Beutler, an immunologist and geneticist. “Choose a problem you’d be proud to solve.” 3 — TAP INTO YOUR ARTISTIC SIDE Many laureates are artists. Physicist Lawrence Bragg (1915) was a lifelong watercolor painter. 4 — PASSION COUNTS “Nothing is going to happen unless you work with your life’s blood,” says Riccardo Giacconi, the 2002 prizewinner in physics. “Change is hard and must be continuous. You’re never done innovating.” Justin McLeod, founder and CEO of Hinge CLOCKWISE FROM…