Ford vs Ferrari – again…
CREATING DEMAND – or frenzied desperation – by telling people they can’t have something is not the modern sales technique that it is often portrayed as. Sure, watch, yacht and ‘luxury goods’ companies have perfected the technique of Obscene Pricing Demand Creation post-millennium, but anyone who has ever raised kids will tell you that the basic psychology behind it is as old as the hills. Guess what: it works in reverse, too. Even in the business world, it goes back to the invention of conspicuous wealth and with it the emergence of enterprising souls who would generously provide succour for those who had so much money that they didn’t know what to do with it. Enzo Ferrari was the master of that. Just as Mike Salmon’s famously snobby dismissiveness of potential…
