STARBUCKS will introduce its reusable cup-share programme in all of its 3 840 stores in Europe, the Middle East and Africa (EMEA) by 2025 as it seeks to reduce single-use waste. An initial trial will start in the UK, France and Germany, and expand thereafter, based on local operations, regulations and customer feedback. The cup-share initiative in EMEA is a key part of Starbucks’s commitment to reduce single-use cup waste and its goal to reduce waste by 50 percent by 2030, Starbucks said yesterday. Starbucks EMEA president Duncan Moir said: “We have set an ambitious goal to be resource positive ... we have a responsibility to give our customers new and unique options to integrate reusables in their day-to-day lives.” Starbucks will trial a cup-share programme, which allows customers…
