THE North Yorkshire Moors Railway, Britain’s most popular heritage line, performed well in 2016, with revenue 4% up on budget and costs held to budget, resulting in a 4.0% increase in operating surplus, but the coming year will represent a challenge as a backlog of carriage wheel repairs – a potential bill of £100,000 or more – will have to be dealt with.
The NYMR has now introduced EPOS equipment that will allow instant analysis of ticket sales patterns and reaction, for example, discounting to encourage passengers to wait for less-heavily-loaded trains, which it hopes will lead to less overcrowding at certain times (and hence a better experience for passengers) and to improve revenue by charging a premium price for travel on the teak train, which will be marketed as…