From the Editor
There’s a certain kind of lingo used by the folks running the CEDIA trade association that does not always align with the vocabulary that most of us use in our day-to-day conversations. While words like “education and training” and “marketing and communication” are straightforward, other terms like “advocacy” and “workforce development” may be less familiar. But, as I interviewed CEDIA CEO Daryl Friedman at the end of 2022, I recognized the significance of those terms and the trade association’s initiatives connected to them. When Friedman was researching the CEO role that he accepted at year ago at CEDIA, he was impressed by his future employer but felt that the organization was not doing a great job of trumpeting their initiatives and achievements. Specifically, he noted, while CEDIA’s education offerings seemed to…