Pick n Pay launches QualiSave, its new middle market brand
PICK N PAY in Eerste River, Cape Town, yesterday formally launched its new supermarket brand QualiSave, a chain of stores significantly different from those of its mother-brand, which will cater to emerging middle-class consumers. The difference from the traditional old-style Pick n Pay stores is very apparent in the new store. For instance, there is a large aisle dedicated to commodity foods often sold in bulk for price competitiveness, such as oil, flour, maize and beans. Another example is the fresh meat section which allows for the purchase of smaller portions, such as single sausages, to cater for lunch time trade. There is also a large frozen food section. All products and prices are particularly well postered to make shopping easier. Each QualiSave store is…
