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AdNews

AdNews

November-December 2020

AdNews is Australia’s oldest and most reputable advertising, marketing and media industry publication. Published monthly except for January, AdNews covers each of the industry’s many diverse sectors including marketing and advertising, media, research, sales promotion, digital, direct marketing, design and creative through breaking industry news, case studies and in-depth special reports.

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País:
Australia
Língua:
English
Editora:
Yaffa Publishing Group PTY LTD
Periodicidade:
Bimonthly
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6 Edições

nesta edição

2 minutos
extra training for pandemic puppies

The COVID-19 pandemic added an extra layer of worry on top of the usual daily horror of making a living, staying the distance in the corporate assault course and dodging family missiles. For the first month or so, the coronavirus crisis, as it was first labelled, was responsible for a creeping tiredness from constant thoughts of staying safe, dealing with logistics of getting groceries, maintaining work discipline and running a household. Those living in Melbourne did a second round of lock-down, adding another level of exhaustion. Those creative people at UnLtd, industry's social purpose organisation, did a great job creating a care package for colleagues in Victoria. Anecdotally, many across Australia also thought it was a great idea to get that puppy they’d been promising. What better time to add a furry member…

5 minutos
young guns on 2021

Jack Burton and Lucas Fowler, Ogilvy Creative team, say the big change has been the Browning Effect. “Oh, you haven’t heard? That’s fair, Jack just made it up. Not to discount any of the daily atrocities that continue to out-2020 the long list of other atrocities that have made 2020 so unique, but the Browning Effect has made its impact felt on many of us, and caused all the vibrant colour to turn brown. The symptoms? Fatigue, the inability to switch off and Microsoft Teams taking up more screen time on your phone than Reddit. How do we deal with it? The taller one of us does yoga in the mornings and tries not to touch any work before 9am, the better-looking one of us ensures he tends to his…

27 minutos
adnews agency of the year winners

H ere are all the winners from the AdNews Agency of the Year Awards. AdNews is delighted to partner with Google, PubMatic, Outdoor Media Association, SpotX, NOVA Entertainment, IVE and Adstream. AdNews would also like to thank Andrew Sherman, founder and CEO of The Transition Coach, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions. AdNews Agency of the Year 2019 Winner OMD Australia was named AdNews Agency of the Year for 2019 and took out a string of other awards, including Media Agency of the Year presented by PubMatic and Media Campaign of the Year. The top accolade was accepted by Aimee Buchanan, CEO of OMD Australia. “I am so proud of the agency,” she told a live streamed ceremony. “I walk in there every day and…

5 minutos
tonight i’ll be eating...

A decades-long battle of the franchises, Star Wars and Star Trek have left fans divided over the years. Yet never had the two worlds collided until 2020. Debuting Uber Eats’ brand platform Tonight I’ll Be Eating (TIBE) in the United States and Canada earlier this year, local independent agency Special Group Australia brought together two of pop culture’s most iconic heroes. No-one expected to see Luke Skywalker and Captain Jean-Luc Picard – actors Mark Hamill and Patrick Stewart – “battle” it out in-person. Let alone in an Uber Eats ad. It was the first ad created for the North American market under the TIBE platform following several years of success in Australia. Born in Surry Hills in 2017, the idea has since made its way across seas to New Zealand, Taiwan and Japan…