British Vogue May 2018

editor’s letter

There are no two ways about it – like so many industries in recent months, fashion has found itself at an important crossroads. At the world’s great design houses, at photographic studios, at fashion weeks and in the offices of magazines such as mine at Vogue, crucial questions have been asked about working practices, safety and respect. Stock has been taken and safeguards to the way we operate have been made. Along the way we have heard from so many brilliant voices – amazing women such as Cameron Russell and Edie Campbell, who have worked hard to open up the conversation and make it possible for women and men from up and down the industry to be heard. These conversations are by no means over. Yet as a new mood begins…

getting to know you…

COVER LOOKS MARIJANA MARINOVIC; JASON LLOYD-EVANS; MITCHELL SAMS; GETTY. CRAIG McDEAN; MORGAN O’DONOVAN; KUBA RYNIEWICZ; MARK SIMPSON; KEVIN TACHMAN…

welcome to our world…

STYLE AND NEWS ON THE GO Three times a week, straight to your smartphone: Vogue on Snapchat is packed with exclusive videos, style quizzes, beauty tips and interactive articles. Discover our Snapcode now. Welcome to #NewVogue. What to wear to every occasion this summer The best dresses, the definitive shoe guide – and should you wear a hat with that? Vogue has your sartorial season sussed. KLOSS FILMS; VENETIA SCOTT; PAUL BOWDEN; MINNIE J CARVER; JASON LLOYD-EVANS; MITCHELL SAMS…

the bright side

Head space Top off your look with a bejewelled clip, satin headband or wide-brimmed hat LENA C EMERY; JASON LLOYD-EVANS; MITCHELL SAMS; PIXELATE.BIZ…

flower girls

From splashy roses to wallpaper posies, micro cornflowers to graphic hothouse blooms, florals are no longer the humdrum option for summer engagements – in fact, styled head to toe, petals clashing and jostling for attention, they’re now considered a wild-card option. Don’t overlook the instant zing that comes with Dutch-flower-painting-inspired tights paired with jewelled sandals, or the offbeat exuberance conveyed by fuchsia-printed boots under a femininely decorated dress. More is most definitely more: floret earrings only add to the flower-bomb effect. “Seek out languid silhouettes – they’ll stop florals feeling prim”Ellie Pithers, fashion features editor JASON LLOYD-EVANS; MITCHELL SAMS; PIXELATE.BIZ…

the zing thing

WEDDING WISDOM FROM FASHION’S MOST INVITED… Would you wear black to a wedding? “Black is fine – unless you’ve slept with the groom.” Lauren Santo Domingo (right), co-founder of Moda Operandi What works for a country wedding? “A dress that makes me feel confident and that I can have fun in. Organza has slight fuss and volume, but is ultimately light and free.” Emilia Wickstead, designer What is a wedding outfit no-no? “Accidentally wearing the same dress as the bridesmaids. Imagine!” Hannah Weiland, founder of Shrimps What doesn’t work? “Anything that’s too sparkly, shiny, too tight, too short or too revealing… You are going to a wedding, not prom. You have to be able to move, dance and drink, so don’t wear shoes you can’t walk to the bathroom in.” Sarah Staudinger, creative director of Staud How to stand…