Arte & Arquitectura
Computer Arts

Computer Arts September 2019

Get Computer Arts digital magazine subscription today for practical skills and expert advice to help you become a better designer. It showcases the best illustration, graphic design, typography and web design along with advice from agencies and digital artists. Our workshops will help you create an iconic brand, design your own characters, take your work onto mobile platforms or master the newest advanced Photoshop, InDesign, Illustrator and other Creative Suite skills

País:
United Kingdom
Língua:
English
Editora:
Future Publishing Ltd
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13 Edições

nesta edição

1 minutos
making the cover

“So why did you decide to approach the cover design like this?” A reasonable question from our head of art and design, when faced with our type-heavy collage. With such a specific yet elusive notion at the heart of our headline story, it would have been entirely reasonable for us to have commissioned an illustrator to visualise ideas for us – lightbulbs, daydreaming heads etc – but when Nick Carson’s insightful article came in, it was the campaigns and designs themselves that felt most compelling and recognisable. Nike’s Dream Crazy ads with Colin Kaepernick have won more awards than any other in recent memory; Baxter & Bailey’s award-winning identity for Bog Eyed Books is a classic; and Studio Sutherl&’s Pallant House Gallery branding was, as ever, stunningly clean and effective. Why…

1 minutos
editor’s letter

The blank page – or screen. For some it’s a daunting challenge, a wall to be broken down before a project can begin. For others, that blank page is an opportunity – a fresh chance to be inspired, let the ideas flow and create something new. And if there’s a theme to pick up on as you flick through this new edition of Computer Arts, we hope it’s the excitement that should surround the beginning of every new creative venture. Whether it’s the start of your latest project, the founding of a studio, a step into the world of freelance, or the launch of your career, the thrill of fresh ideas coming thick and fast and the chance to make something new are what keep us all doing what we do. At…

1 minutos
featuring

SUSAN HOFFMAN The idea is at the heart of any great project, says Wieden+Kennedy’s chief creative officer as we look at original thinking in design, starting on page 38. www.wk.com PAUL SAHRE Book cover design is undergoing a renaissance and is an area where there’s scope to put your soul into your work, says Paul Sahre, interviewed on page 50. paulsahre.com JANINE REWELL The leading Helsinki-based illustrator is among six creatives sharing their thoughts on developing luxury brands in our special report, over on page 60. janinerewell.com SIMON ELLIOTT How does a studio keep it fresh after 20 years in business? The cofounder of Rose reveals the secret to longevity in the creative industry on page 74. www.rosedesign.co.uk MIKHAIL SHARANDA Creativity doesn’t come out of nowhere – it’s a skill you can learn according to Mikhail Sharanda, design director at Huawei, in his…

1 minutos
meet the team

BEREN NEALE EDITOR Silver Jews are dead, long live Purple Mountains! David Berman is back and it makes Beren very happy. Tip: get gold-star-super-child bonus points on Mother’s Day by playing I Loved Being My Mother’s Son. Tears may be shed. MARK WYNNE ART EDITOR The D&AD New Blood judging day saw Mark and Beren proudly representing CA. The Old Truman Brewery was stacked to the rafters with stunning new graduate work for an exhilarating (and exhausting) day. CLIFF HOPE OPERATIONS EDITOR Returning from a fun-packed two weeks’ holiday in sunny (and sometimes less-than-sunny) Cornwall, Cliff now knows the correct order for adding clotted cream and jam to scones. It was one heck of a learning curve……

3 minutos
here comes studio zenko

Creativity, strategic thinking and the ability to work with clients in a personal and invested way – these are the USPs of Studio Zenko, Manchester’s newest branding agency. Already, the studio is making a powerful visual impact with its clients in fashion, and founder James Fox sees a range of new opportunities on the horizon. “I’m fascinated by people – what we share, what makes us different, what makes us tick and what drives our emotions,” says James. “Being able to create or instigate something that actually holds some meaning and makes a genuine connection with our audience – whether commercially, culturally or ethically – is what I find really satisfying.” Studio Zenko has come about in an organic way. After spending 13 years working for other agencies, James decided to go…

1 minutos
double trouble

Arber Racaj is a man who likes knowing the ‘why’ behind his work. This thirst for knowledge about the mechanics of creative design saw him going straight from a degree in Design and Visual Communications into a Masters in Visual Brand Design. “And throughout all this time,” he tells us, “the most important lesson that I ever took was on minamilism – learning how to effectively simplify things is the most important lesson for a designer!” Although Racaj espouses the benefits of simplicity in his craft, his work style is quite different. “I like to work on really demanding projects – two at a time if I can. Although it’s a kind of suicidal thing to do, it makes sure that I never get bored or fatigued at work!” Recent work includes…