Arte & Arquitectura
Computer Arts

Computer Arts February 2020

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United Kingdom
Future Publishing Ltd
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13 Edições

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1 minutos
up-scaled branding

If you’re part of the demanding creative design industry, large chunks of your day will be spent with eyes fixed on a screen, endlessly moving pixels 1mm this way or that in the search for design perfection. Well, head over to page 44 and get out in the open to refresh your senses, as we look at the dynamic world of mural design, and the creatives pushing for more artistic mural work from their clients. Though hardly a new phenomenon, hand-painted outdoor advertising has enjoyed a marked increased in popularity in recent years, with passionate new illustrators and designers finding themselves working with major clients, in major cities, with major numbers of people viewing their work in no time at all. And you can see the appeal from a creative point…

1 minutos
navarra Navarra has worked with experimental interior design studio Vaust to create what it describes as an “evocative branding experience” comprising branding, web design and development, video and photo production and marketing materials. Berlin-based Navarra has worked with Vaust since 2016, and this latest project looked to channel the values of the experimental architectural studio “that creates objects and spaces on the verge of design and contemporary art”. This meant designing new branding that creates “the sort of emotional suspense that embodies their work,” says Navarro. The designs use a geometric sans serif font and minimalist typographic system alongside a new font-based logo. The aim was to reflect the brand’s own merging of a “classical Roman aesthetic” with highly contemporary approaches. Across print designs, photography and brand video content, Navarra looked to…

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lassnig Barcelona-based graphic design and art direction studio Lassnig created the branding and copywriting strategy for eco-friendly industrial designers The Termite Studio, which uses wood harvested by controlled logging to create modern design pieces. The entire concept is inspired by termites, “because this animal exclusively goes to good-quality wood to feed on and create its home,” says Lassnig’s Martirio González, who led on the graphic design, while Paco Córcoles looked after the copywriting. This concept enabled the studio to be playful in its use of copy on touchpoints such as business cards, which use phrases such as “Hungry! I need a good wood” and “in the mood for wood”. The typography is clean and modern, but again, is inspired by termites with parts of letterforms “bitten” on the Termite Studio name. The…

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studio ongarato Studio Ongarato created the branding for property development One Wellington in Melbourne suburb St Kilda. “The site has a complicated geography, wrapped in a rich social history,” says studio creative director Fabio Ongarato. “A distinctive, multifaceted campaign inviting prospective residents to live ‘A life less ordinary’ was required, and communications were designed to shift in tone, targeting different areas of the market.” A custom multi-toned perspex box contained sales collateral including an embossed hardcover book with tipped-in pages featuring commissions by artists, posters, postcards and “deconstructed” maps that navigate the area by lifestyle choice rather than traditional geographical reference points. “Each creative theme unveils authentic stories from unexpected perspectives,” Fabio adds. Commissioned artists include illustrators Carissa Potter Carlso, Alice Tyre and Geoffroy de Crécy, while photographs by James Tolich looked to…

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made thought Made Thought has created an installation with Fred Perry promoting its 544 Collection, with designs that “decode the brand’s signature two-line collar ‘tipping’ icon”, according to the studio. “Aesthetically pared back, using exclusively black and white, the collection champions a bold graphic language,” says design lead Rachel Veniard. “Every gesture we made needed to conform to the 544 ratio: in the collection itself, and also influencing the visual world around it.” Design director Radek Wojcik adds that “in the spirit of being subversive,” the collaboration hopes to speak to both fans who recognise the formation and intrigue those who don’t. The pop-up features a window display that was designed by Fred Perry and a live mechanical installation. This sees a printer fed with a paper roll, overlaying coded patterns to create…

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job, joris & marieke Oscar-nominated animation studio Job, Joris & Marieke has created animated advertising for Healthspan supplements, spotlighting the brand’s ingredients and bringing a humorous, light-hearted tone to the campaign. Working with ad agency Isobel and appointed through agency Jelly London, the Utrecht-based trio of creatives put together a campaign that centres on a number of “quirky characters with stylised backgrounds and just the right ukelele tune,” as Job Roggeveen puts it, adding that the studio looked to use “quick camera movements” to bring the limbo background of the films to life. The movies showcase the origins of the supplements’ ingredients, such as cod liver oil. “It was quite a challenge to give the pills their realistic texture and coloring while also making them appealing characters,” says Job. “There was already a storyline,…