Entrepreneur Magazine

Entrepreneur Magazine March 2021

Entrepreneur magazine is the trusted source for growing your business and offers surefire strategies for success. Whether you are just thinking of starting a business, have taken the first steps, or already own a business, Entrepreneur offers the best advice on running your own company

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País:
United States
Língua:
English
Editora:
Entrepreneur Media Inc.
Periodicidade:
Monthly
4,46 €(IVA Incl.)
8,93 €(IVA Incl.)
12 Edições

nesta edição

3 minutos
we know less than we think

WE THOUGHT WE KNEW BEST. Meetings had to happen in the same room. Relationships were built on specific experiences. Work demanded certain specifications. Then a global pandemic proved us wrong. I first realized this in COVID-19’s early days. I have two young boys, and they developed an impressive intuition for whenever a camera or a microphone was on. I’d be making my podcast Build for Tomorrow, or giving a virtual keynote, or interviewing someone by Zoom, and they’d come bursting into the room. I’d try to wave them off, but it was pointless. They’d yell. They’d jump. My 5-year-old bee-lined toward the camera while making farting noises. Then I switched strategies. I embraced the chaos. I started including their interruptions in my podcasts. I’d put a child on my lap and keep going with…

6 minutos
your network is everything

Chip Gaines loves people who say yes. “People who say yes to life, yes to hard work, and yes to risk, but who aren’t yes-people,” he writes in his new memoir, called No Pain, No Gaines. But he also knows how to say no, to great effect. He and his wife, Joanna, once ran a sometimes-struggling real estate company in Waco, Texas, and then transformed into the stars of HGTV’s reality show Fixer Upper—until they burned out and declined to continue. Instead, they shifted focus onto building their network—in many senses of the word—with the aim of creating jobs and opportunity in Waco. Under the brand name Magnolia, they’ve built a shopping district, a regional real estate company, vacation rentals, product partnerships with Target and others, and debuting later in…

2 minutos
interviewing from afar

1/ Be human. “People are in all sorts of states right now, physically and mentally. It’s helpful to recognize that and connect with candidates at the most human level. Roommates and relatives do come into video view sometimes, and this always unnerves a candidate. But how a candidate handles those unexpected moments allows me to gain invaluable insight. I mean, if you can’t handle the family cat busting into a meeting, then we’re definitely not going to be a right match for one another.” —DAVID ARD, chief people officer, Equinox 2/ Test their skills. “We have built a two-step project into the interview process, regardless of the level we’re hiring for. First, we give top candidates a brief for an assignment. This helps us assess how they could apply their analytical and/or creative skills…

5 minutos
entrepreneurship is a mindset

I often say that starting a company is like jumping off a cliff and building an airplane on the way down. It’s a vivid metaphor that contains a lot of truths. First, you’ll need courage and optimism. You have to believe you can pull it off. Next, you’ll need ingenuity. Assembling a plane takes talent and skill, even under calm circumstances. In the chaotic rush of a death-defying plunge, you need agility. You need to react quickly. You need to be calm under pressure. You need to find the plunge exhilarating. And then there are the stakes. If you don’t assemble the plane in time, you crash. In real-world terms, you run out of money. This is why speed matters. Once you jump off the cliff, the ground comes at you…

3 minutos
from each solution, a new challenge

Where do great business ideas come from? Sometimes, out of previous business ideas. That’s what happened to Dawn Dickson, who went from selling shoes to reinventing the vending machine. It began in 2011 when she launched Flat Out of Heels, roll-up ballet flats that women can carry as a backup to less comfortable footwear. She tried to sell them in vending machines (to help women who wanted to ditch their heels), but traditional machines didn’t gather data. “I wanted to know my conversion rate, and who was shopping,” she says. So she developed PopCom, software that uses facial recognition and AI so existing kiosks and vending machines can capture shopper data and analytics. Then she realized the hardware could be improved upon—and launched a new kind of machine called a…

4 minutos
reopening in a pandemic

Adozen years ago, JAY FOREMAN (right) started a company that makes toys, including classics like Tonka trucks, Care Bears, and Lincoln Logs. It’s called, appropriately, Basic Fun! But last summer, it was not fun at all when he told his nearly 80 employees in Boca Raton, Fla., that they had to come back in to keep their jobs. The lockdown had lifted in Florida, and he was reopening. Foreman started in the toy biz 35 years ago, buying game booths on the Jersey Shore boardwalk. When his mother told him to get a real job, he dumped a pillowcase with his summer’s earnings on the bed: $16,000 in cash. “I knew it! I knew it!” she yelled. She thought he’d joined the Mafia. Today Foreman is convinced you need in-person collaboration to…