The seedless lemon market has received a boost with the launch of LemonGold. This followed in the footsteps of ClemenGold mandarins, marketed by ANB Investments.
“Although seedless lemons are not new to the local or international agricultural markets, previous South African offerings were not backed by strong branding,” said Marius du Plessis, CEO of ANB Produce and Marketing at ANB Investments.
“Now consumers will be drawn to conveniently seedless lemons by a brand built on the same principles as ClemenGold, promising consistent quality, farmed according to Woolworths’ Farming for the Future standards, and supported by a concerted marketing effort to build recognition and, ultimately, trust.”
According to Viresh Ramburan, a director of Citrogold, a variety development and management company, the fruit of LemonGold cultivars was consistently seedless and had good…
