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Techlife News #435

Read the most relevant news of the week about the world of technology and its influence on our lives. New products, Apps, acquisitions in the industry, highlights about the digital world and everything about your favorite iGadgets and upgrades. Everything you need to keep well informed. A new concept of light, intelligent, innovative reading at your fingertips. A global view of Tech LifeStyle and its influence on our lives.

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Ivan Castilho de Almeida
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4 minutos
bloomberg’s online campaign tests facebook, twitter rules

Mike Bloomberg’s stockpile of cash, swarm of employees and paid social media influencers are testing the abilities of online platforms -- and his Democratic challengers -- to keep up with an expensive internet campaign. Despite the billionaire and former New York City mayor’s late entry into the presidential race, he has far outspent his rivals on nearly every platform in a matter of weeks. His unconventional online strategy is heavy on memes and the paid support of prominent social media users, blurring the lines between political advertising, satire and misinformation. That has not only boosted the platforms’ bottom lines, but has also revealed how easily their policies can be bent. “We’re in the position where tech companies can’t even apply their own policies to what we’re seeing,” said Mark Jablonowski, chief technology officer…

3 minutos
how auto insurers use your nondriving habits to raise prices

You expect your car insurance rates to increase after you buy a new vehicle, cause a crash or add a young driver to your policy. But some insurers jack up prices based on seemingly unrelated data — like your magazine subscriptions or what groceries you buy. Even if you have a clean driving record and have stayed loyal to your insurance company for the past 10 years, you could be paying higher premiums than someone with the same driving history, car and background. Why? Price optimization. WHAT IS PRICE OPTIMIZATION? Price optimization is the practice of charging higher rates based on the likelihood that a person will not shop around for a lower price. Insurers create algorithms based on all kinds of personal data, including loyalty to other service providers and shopping behavior, but…

3 minutos
sustainable, versatile, global, delicious: honey’s got buzz

Honey isn’t just honey anymore. At farmers markets, grocery stores and restaurants, there’s a wide assortment of honeys in various colors and tastes, from far-away places and ones next door. Why is a food that’s been part of the human diet for millennia suddenly so trendy? First, of course, honey is delicious and versatile. It can be used in baking, dressings, marinades, sauces, cocktails — in all sorts of dishes both savory and sweet. It is sweeter than straight sugar, so you can use less. Honey is produced all over the world, so as we explore new cuisines, we’re seeing the many ways honey can be utilized. Increased awareness of the importance of bees and pollination also has a lot to do with why people are seeking out honey, says Lori Jean Levy, CEO and…

2 minutos
satellite almost on empty gets new life after space docking

A communication satellite almost out of fuel has gotten a new life after the first space docking of its kind. Northrop Grumman and Intelsat announced the successful link-up nearly 22,500 miles (36,000 kilometers) above Earth on Wednesday. It’s the first time two commercial satellites have joined in orbit like this. The recently launched satellite — Northrop Grumman’s Mission Extension Vehicle, or MEV-1 — will serve as a guide dog of sorts for its aging Intelsat companion. Company officials called it a historic moment for space commerce, akin to the threespacewalker capture of a wayward Intelsat satellite 28 years ago. “We’re pushing the boundaries of what many thought would be impossible,” said Tom Wilson, president of SpaceLogistics, a subsidiary of Northrop Grumman. “The impossible is now a reality. Today is a great example of that.” The…

5 minutos
hero or criminal? court hears 2 views of wikileaks’ assange

Truth-telling journalist or reckless criminal: A British judge was given two conflicting portraits of Julian Assange as the WikiLeaks founder’s long-awaited extradition hearing began Monday in a London court. A lawyer for the U.S. authorities, who want to try Assange on espionage charges, said the Australian computer expert was an “ordinary” criminal whose publication of hundreds of thousands of secret military documents a decade ago put many people at risk of torture and death. “Reporting or journalism is not an excuse for criminal activities or a license to break ordinary criminal laws,” said James Lewis, a British lawyer representing the U.S. government. Assange’s lawyer countered that the WikiLeaks publisher was being victimized by a “lawless” American government that wanted to make an example of him. Attorney Edward Fitzgerald also said the “inhuman” conditions Assange…

3 minutos
uk opens eu trade talks with threat to walk away

Britain published its opening demands for trade talks with the European Union, delivering a blunt threat to walk away from the table if there is no progress within four months. The two sides appear headed for a rocky first round of negotiations as they try to forge a new relationship following the U.K.’s departure from the now 27-nation bloc. Britain and the EU both say they want to reach a free trade agreement, but have starkly divergent views on how it should be overseen and what constitutes fair competition between their two economies. The EU says Britain must agree to follow the bloc’s rules in areas ranging from state aid to environmental protections, and give European boats access to U.K. fishing waters, if the two sides are to strike a good deal. But the…