Growing up in California, it’s hard not to be hugely influenced by Joseph Eichler, the man who brought Midcentury Modern to the masses. And in Southern California’s Orange County area, where I went to school and recently put down roots with my home, the Eichler tracts in Orange are like a proud emblem of the area, a trophy marking our own spot in the grand scheme of mid mod history.
When you think about Eichler’s tract developments with architects like A. Quincy Jones and Fredrick Emmons or Claude Oakland, I think you truly see how they embodied the new American dream at the time. They are equal parts innovation and quiet simplicity. Marketed to middle-class America, they were designed to appeal to the everyman. And yet to see them today,…