SONY MIDDLE East and Africa says the pan-African region and South Africa are very important to the business and its expansion ambitions.
This comes as Sony, which produces electronic goods, expects the consumer electronics industry to grow with market volume growth of 1.2% this year in the Middle East and Africa, according to Jobin Joejoe, the deputy managing director at Sony Middle East and Africa.
In an interview with Business Report, Joejoe said popular products included smartphones, televisions, home appliances, and gaming consoles.
“We are also expecting to see growth in technology innovations such as AI advancements, IOT, 5G, growing demand for smart home solutions and sustainability as a focus.
“Consumer electronics businesses are changing their relationship with the environment by combining innovative technology with the continuous reduction of environmental…