Paul Pogba wanted a Gucci jacket. It was the eve of France’s 2018 World Cup semi-final, the biggest match of the Manchester United midfielder’s career to that point, against Belgium in Saint Petersburg. He’d heard from Barcelona’s Samuel Umtiti, who’d heard from Manchester City’s Benjamin Mendy, that there was a kid in North London who could source whatever rare designer item you were looking for: trainers, streetwear, luggage, Gucci jackets, anything. All you had to do was contact him. So one of the most famous footballers in France — hell, one of the most famous footballers in the world — picked up his phone, dialled the number, and a 17-year-old from Finchley answered immediately.
According to his Instagram page (followers: 118,000), Sam Morgan, aka @SM_Creps, is a “Personal shopper” supplying…