The basket of fruit that South Africa was currently allowed to export to China may be limited, but opportunities to increase the scope and volume of fresh produce exports to this country abounded.
Speaking at the Produce Marketing Association’s Fresh Connections Southern Africa Conference and Trade Show in Pretoria, George Liu, CEO of Frutacloud, a business-to-business platform for the fruit business based in China, said China was a very big country with many large cities, each represented by different tastes and opportunities. Exporters mostly targeted the large, so-called tier-one cities, namely Beijing, Shanghai, Guangzhou and Shenzhen, with populations of 21 million, 24 million, 14 million and 12 million respectively. But according to Liu, the 24 tier-two cities, which each had a population of between five and 15 million people, offered…