Our client’s vision was to take this complicated science and convert it into something that was meaningful to people,” says Scot Herbst, designer of the Cue health monitor. Home health care is a $30 billion (and growing) market, but it hasn’t been a hotbed of innovation and design. Cue, an elegant Rubik’s Cube–size device, lets consumers test their fertility, infammation, testosterone, vitamin D, and infuenza exposure without stepping foot in a doctor’s offce. Users collect a small sample of saliva, blood, or mucus with a disposable wand, insert it into the appropriate color-coded cartridge, and receive test results on their smartphone within minutes. From there, Cue suggests improvements for each aspect of users’ health. Cue plans to add tests for strep throat, cortisol, and cholesterol—and anything a lab might do…
