FOR MORE than a century, Ford Motor Co. has manufactured many millions of vehicles with names like Model T, Falcon, Fairlane, Thunderbird, Taurus, Fusion, and F-150. But ask anyone which brand stands apart from the rest, and you’ll get the same answer: Mustang.
Since its introduction at the 1964 New York World’s Fair, the sporty Mustang—affordable, powerful, as impractical (up to 760 horsepower!) as it is practical (it has a back seat!)—has developed into a pulse-quickening symbol of America’s particular obsession with the open road. Indeed, when the titular character in this year’s hit film Captain Marvel experiences a flashback to her younger days as a military pilot, she’s pictured outside the hangar beside her candy-apple-red, first-generation Ford Mustang.
But symbols don’t necessarily lead to sales, and the ’Stang—a two-door…