Confining the PM role to managing timelines, budgets, and a to-do list is a mistake. Project management is not about box checking – it’s about people: building relationships, facilitating valuable communications and collaboration, and most of all, understanding the motivations of clients and teams, to craft a project path that works for everyone.
When agencies de-prioritise a PM’s involvement with a team and clients, and don’t allow them to be active members of their teams, it shows. Details get missed, people are confused, and clients lose faith in the agency because they see the disconnect between the budget and timeline and the actual work happening. When a PM is deeply involved, things happen more smoothly. Not only are the budget, timeline and tasks in check, people communicate openly and in…
