Every website can benefit from a program of continuous improvement but how do you know you’ve made it better? After all, when designing anything it can be easy for us to let our subconscious opinions creep into our designs so it is important to remember the value of data. A combination of quantitative and qualitative research should be applied to any design, by defining a hypothesis and backing up your results with research.
Steve Krug’s brilliant book, Don’t Make Me Think, suggests you should always ask the following when designing a website: is it useful, learnable, memorable, effective, efficient, desirable and enjoyable? These are the key elements that make up a digital brand.
CONTINUOUSLY IMPROVE
As technology evolves and users devices change, a design can never be considered perfect and…
