HIT REFRESH: THE QUEST TO REDISCOVER MICROSOFT’S SOUL AND IMAGINE A BETTER FUTURE FOR EVERYONE
Satya Nadella
Harper Business 273 Pages | Rs 599
IN THE BEGINNING, there was Apple. From 1977 to 1981, Apple owned the personal computing space, and when IBM introduced its personal computer in 1981, Apple greeted it with, ‘Welcome IBM. Seriously.’
Soon, though, the IBM PC relegated Apple to a niche. Microsoft supplied the operating system and utilities to all PCs, IBM or not, and grew to dominate the software world. By 2001, Apple was one-fifth the size of Microsoft. Apple reinvented itself by creating consumer products—the iPod, iPad and iPhone. Today, it is 2.5 times as large as Microsoft, and four times as profitable.
Meanwhile, Google launched its search engine, and a proper noun…
