One of the highest-earning college athletes on the planet says a little prayer. Sam Hurley, a University of Texas sophomore, prays that God gives him the wings—represented by an angel tattoo on his left calf—to carry him over the high-jump bar. The overwhelming majority of college athletes who earn in the neighborhood of $1 million or more to market their name, image, and likeness (NIL), as Hurley does, perform athletic feats before 50,000 to 100,000 fans in packed football stadiums or in sold-out basketball arenas. But a few hundred eyes, at most, are fixed on Hurley as he attempts to win the Texas Invitational.
On this April afternoon in Austin, Hurley, 19, soars, arches his back over the bar, and flops on the mat. To a smattering of applause, he…