QUALITY COMES FIRST
“CONSUMERS DESERVE TO KNOW MORE ABOUT THEIR BEER. WE BREW BUD LIGHT WITH THE FINEST INGREDIENTS AND WE’RE HAPPY TO PROUDLY DISPLAY THEM ON OUR PACKAGING.”Andy Goeler, Bud Light’s Vice President of Marketing In an increasingly health-conscious world, consumers are becoming smarter and savvier about what they eat and drink. Most products list out ingredients and nutritional information with one very notable exception: beer. Bud Light is about to change that, highlighting its four essential ingredients: water, barley, rice, and hops. Beginning in February, Bud Light will be the first beer to list nutritional information and ingredients on their packaging. Barley creates the malt character and golden color, rice allows for a crisp finish, hops deliver aroma and bitterness, and fresh, well-processed water maintains the purity of the beer. Producing an American light…