The Power of Sound
During the 2018 U.S. Senate race between Beto O’Rourke and Ted Cruz, Texas Monthly delivered an unusual type of storytelling: a gritty, on-the-ground podcast from the campaign trail. Most political podcasts emphasize commentary, but senior editor Eric Benson focused on reporting. Amid the most-watched, most expensive race in the country that year, Eric lashed himself to O’Rourke as the insurgent candidate toured our state’s 254 counties. The effort was exhausting, and rewarding. We were reminded of the power of the best audio storytelling: the way you can recognize from a candidate’s voice when he’s elated or frustrated; the way ranchera music or the lowing of cattle can lend a sense of place. The podcast, Underdog (a collaboration with Pineapple Street Media), attracted an enthusiastic audience and garnered rave reviews from the…