Thinking Bigger … Beyond The Radio Pie
It’s never good for radio when a station or group finds itself in financial difficulty. Beyond the damage from COVID-19 — piled atop digital competition that entered the competitive landscape over 20 years ago — the bankruptcy filings and maneuvering to bolster balance sheets continue to pack an especially painful punch in the gut. Of course, some players were in trouble long before the pandemic, and critics will be quick to point to self-inflicted wounds. But there is another issue that goes beyond the ongoing crisis we face. It’s the tendency to use bad news coming from across the street to enhance one’s own position. Not that we need crises to beat each other up. It’s a similar tactic to that of reaching for low-hanging fruit. Rather than thinking bigger, everyone…
