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Radio Ink MagazineRadio Ink Magazine

Radio Ink Magazine July 24, 2017

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

Country:
United States
Language:
English
Publisher:
Streamline Publishing
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14 Issues

IN THIS ISSUE

access_time3 min.
forecast 2018 agenda

8-8:30 a.m.Continental Breakfast8:30-8:45 a.m.Welcome and Opening RemarksDeborah Parenti, Publisher/Radio Ink Mark Gray, CEO, Katz Media Group Chris Weil, Chairman/CEO, Momentum Worldwide8:45-9:30 a.m.Economic Forecasting: Revenue Trends and Expectations for 2018It’s been a year since “politics as usual” became “politics quite unusual.” What has the change and turmoil in Washington meant for the economy? How are global and domestic events expected to impact the business climate, especially advertising expenditures, over the coming year? Forecast’s opening panel of industry experts offer their prognostications on what’s in store for the country and media in the near and long term future, as well as what categories, platforms and initiatives are most likely to generate the most revenue growth and expansion.9:30-10:10a.m.Prospects for Radio as an Investment in 2018: The Real Street TalkAs talk on the street…

access_time16 min.
important lessons learned from the last 25 years

TO REACH ME:B. Eric Rhoads, Publisher RADIO INK 331 SE Mizner Blvd. Boca Raton, FL 33432 Phone: 561-655-8778 Fax: 561-655-6164 bericrhoads@gmail.comfacebook.com/eric.rhoads Twitter: @ericrhoadsTwenty-five years of publishing Radio Ink and 48 years in the radio industry have given me a unique perspective on the business. In that time, I’ve been on the air, in programming, in consulting, in station ownership, a vendor of promotional products to the industry, and, for the last 28 years, a publisher. I say 28 years because I owned The Pulse of Radio for three years prior to changing its name to Radio Ink to shed reputation issues inherited with the purchase of the 6-year-old publication. Today we own Radio Ink, Radio + Television Business Report, and Radio Discussions.com, plus our radio conferences and a smattering of…

access_time3 min.
clients what they are not

President Wizard of Ads Inc. roy@wizardofads.comWe live in a universe of paired opposites. Proton and electron. Inhale and exhale. Extend and contract. Rise and fall. Male and female. Day and night.What you embrace does not define you nearly so much as what you exclude.I’m speaking of self-definition.Example: One person says they love cars made by Ford. Another person says they love Ford “because it is the oldest American brand; I refuse to drive anything foreign.” Which of these persons gave us more insight into who they are?In a radio ad, a description of what the purchase price includes “at no extra charge” is made more credible by describing what is not included.I’m speaking of products and services.Example: One air conditioning company says its “A/C Tune-Up” includes cleaning the coils. Their…

access_time4 min.
10 steps to become a better sales manager

The title of Marshall Goldsmith’s book on how successful people become more successful really says it all: What Got You Here Won’t Get You There. Competition is increasing, there’s a gender gap between baby boomer managers and their Generation X and Generation Y staffs, and the glut of new technologies can make the minds of even the most ardent early adopters spin out of control.Here is the short version of 10 things you need to succeed as a sales manager in this complicated new world:1. Job one of successful sales managers is to recruit and motivate good people. Newspaper magnate Lord Thomson once said, “Surround yourself with geniuses and you cannot fail.” Keeping a keen eye out for great talent, then creating the environment and tools they need to succeed,…

access_time4 min.
how to avoid the summertime sales blues

Local direct broadcast business consultant. His books can be found at paul@ paulweyland.com . You can reach Paul at 512 236 1222.Yes, I hear you. Well, not all of you, but plenty of you that are concerned about your local direct numbers as compared to last year. What’s going on? Does this indicate a seismic shift in the economy? Is this occurring in all markets or just mine? Are decisionmakers losing confidence in the economy? Are they losing confidence in broadcast? How long will this slowdown continue? Is it me?Don’t panic. Stop chewing off your nails. You’ve got the Summertime Blues. This kind of slowdown has happened before, and it will happen again. Markets have peaks and valleys, and we have survived them before. Broadcast media has had competitors before,…

access_time3 min.
create on-air endorsements that get results

EVP CRN International 203.407.3339 dick@crnradio.comI can’t tell you how many times I hear personality product endorsements on the radio and ask myself, Why I should believe them? Now that kind of statement may sound strange coming from someone with a company that specializes in leveraging the strength of local radio personalities to deliver “personal” brand messages. But hear me out.More and more brands are using personality endorsements, and while there is plenty of research to show that they can be more effective than a spot, after a while they can begin to sound like the spot they’re intended to replace — especially when they are scripted, contain no personal storytelling, and are delivered in a lackluster way that makes you wonder whether the personality even knows what the product looks…

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