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Radio Ink Magazine May 8, 2017

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

United States
Streamline Publishing
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14 Issues


access_time3 min.
who’s driving this bus?

Since we started Radio Ink 25 years ago, our focus has been, as all of you know, on management and marketing, on the managers and sales pros who keep the industry moving and the revenue flowing at the station and group levels, all the way up to the executives who lead the radio business. But that’s never meant we don’t recognize and value the talented people on the air — and of course the programmers who teach, guide, encourage, protect, and (sometimes) correct them. We’re always happy to talk with air talents and programmers and share the insights they have to offer, but a couple of times a year, with our Country PDs list and this Best PDs in Radio issue, we go more in-depth on what’s going out over the air.…

access_time3 min.
how to make a fortune selling radio

President Wizard of Ads Inc. roy@wizardofads.com Most AEs tell me they sell short flights “because that’s what the client wants.” A short flight, by my definition, is any radio schedule that delivers less than a 2.5 frequency every week, 52 weeks in a row, to at least half your station’s weekly cume (18+). Your advertiser isn’t going to accomplish this with less than 1,000 ads a year. It’s usually closer to 1,400. I want you to calculate your sales commission on that client. Now assume you have at least 12 of them. A good AE will have about 20. “But where do I get clients like that?” you ask. 1. The perfect radio client is a local business owner who sells a product or service that people buy less often than once a year. Plumbing.…

access_time3 min.
fabulous at 50

EVP Streamline Publishing parenti@aol.com One of Radio Ink’s 2017 Best Program Directors, Tim Scheld, has been programming CBS News’ flagship radio station, WCBS in New York, since 2004. What’s it like to sit in that seat as the legendary station celebrates 50 years of covering the Big Apple? You joined WCBS as a reporter in 1987, when radio was the first source of news for listeners in the morning. How have digital and social media changed radio’s role? Radio is, and has always been, the first source of news and information for listeners. With the flood of information delivered to consumers today, there is great value to the packaging and organization of news content that local stations do so well. Our challenge is showing young people the relevance of that product. We’re a station…

access_time4 min.
want to own your own station?

So you want to own your own radio station. The first question I would ask is: Why? That is not to imply that I think it’s a bad idea, but what is the motivation and vision that drive you to want to own a radio station? Before forging ahead, I strongly encourage you to consider these 10 pointers. 1. Get your ducks in a row. This quest will have a significant effect on every aspect of your life. Be certain your passion is fortified by diligence. The “contemplation stage” is important. However, in addition to asking yourself why you want to do this, now is the time to get your personal and professional affairs in order. 2. Explore NABEF’s Broadcast Leadership Training program. If you truly want to own your own station,…

access_time5 min.
treat them like dogs

The measure of what makes a great program director is changing. And it will be changing even more in the very near future. Increasingly, the most important task for programmers is managing talent. Why? Simple. Air personalities are the one thing that separates radio brands from one another. And as pureplay streaming providers like Spotify and Apple Music siphon music listeners from traditional stations, the importance of air talents is obvious. But here’s some unexpected advice for programmers and managers: You should treat talent like dogs. That sounds strange coming from a radio talent coach, but hold on. Dogs are our best friends. They’re friendly, loyal, and always there for you. We love our dogs, and we should love our radio talent. However, if you’ve ever raised a puppy, you know how frustrating…

access_time4 min.
twitter for listening! radio’s new show prep service

Let’s face it. We radio people are pretty darn good at talking, right? Of course. But how well do you and your station people listen? Here’s some powerful new advice for the best radio programmers: Listen! Monitor the masses in your market. Now you can hear what the masses are saying, this very moment, any time of the day, without talking to anybody. It’s right there, inside Twitter. Listening to the public is what radio people do to keep in touch. But there’s another way to listen to your audience from your home or office, on any topic you want, or to uncover new topics, any time of the day. Here’s how: Follow hashtags first — then create your own! Hashtags are search index tools that let anyone see what the masses…