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Radio Ink MagazineRadio Ink Magazine

Radio Ink Magazine October 15, 2018

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

United States
Streamline Publishing
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14 Issues


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the blank page

DEBORAH PARENTI EVP/PUBLISHER STREAMLINE PUBLISHING PARENTI@AOL.COM As I sit here pondering a blank page, trying to decide what to write about this month, I am struck by the similarities between a blank page and a manager’s first day in the office. Both usually come with a mandate and a set of expectations. A manager customarily receives a list of marching orders. She or he is charged with executing a plan and achieving certain set goals.In the case of a blank page, the mandate is to fill it with words that will connect with readers and hopefully inspire, remind, goad, or otherwise provide them with some food for thought.In both cases, there is always that first seed of doubt. Can I do this? Am I…

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talk is cheap

B. ERIC RHOADS, CHAIRMAN RADIO INK 331 SE MIZNER BLVD. BOYNTON BEACH, FL 33426 PHONE: 561-655-8778 FAX: 561-655-6164 BERICRHOADS@GMAIL.COM  FACEBOOK.COM/ERIC.RHOADS TWITTER: @ERICRHOADS “I hire the best people, and let them do their jobs.” “I get the right people for the job, then get out of their way.”These are great things to say — and you’ll see that a lot of the people on our annual lists say them, or something like them. And don’t get me wrong, these folks absolutely mean it. But these are also the kinds of things everybody knows good managers and good leaders are supposed to say. And sometimes it seems people just repeat them without thinking about whether that’s actually happening at their stations. Because hey, you’re saying the right things,…

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connect the dots

ROY H. WILLIAMS PRESIDENT WIZARD OF ADS INC. ROY@WIZARDOFADS.COM I’ve noticed that people who are smart and know what they are talking about are usually the worst explainers. This is due to a condition called “the curse of knowledge.” When speaking about a subject we know intimately, we assume our audience has a higher level of familiarity with our subject matter than they actually possess. Consequently, we believe they are “connecting the dots” when in fact they are barely following what we are saying.I’m talking to you about making better sales presentations.I’m talking to you about writing more effective radio ads. To become more persuasive, all you have to do is add the words “which means…” to every statement of fact you make. You…

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the 2018 radio wayne winners

Entercom COO Weezie Kramer with Entercom Sacramento Director of Sales Stacey Kauffman, who took Radio Wayne honors as DOS/General Sales Manager of the Year. Stacey Kauffman of Entercom Sacramento receives her award as DOS/GSM of the Year from Radio Ink Publisher Deborah Parenti. Halley Phillips of Big River Broadcasting, winner of Integrated/Digital Seller of the Year, with Radio Ink’s Deborah Parenti Neuhoff Media’s Karalee Misner co-presented the awards with Deborah Parenti. Misner was named the Mentoring and Inspiring Women in Radio group’s Rising Star for 2018. Streetfighter from Texas: Morgan Harrison of Cox Media Group San Antonio receives the award for Streetfighter (AE) of the year from Radio Ink Publisher Deborah Parenti. Katie Philippi of Alpha Media Lincoln, Nebraska accepts the Radio Wayne Award for Local Sales Manager of…

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a look at the radio show

Radio Ink Publisher Deborah Parenti with Skyview EVP/GM Jeanne-Marie Condo John David yuks it up before he receives the National Radio Award. Broadcasting attorney John Garziglia and his wife, Gale Radio Ink Publisher Deborah Parenti with ABC Radio VP/GM Steve Jones Entercom EVP/CFO Richard Schmaeling and Entercom New York Market Manager and Regional VP, San Francisco and Sacramento Susan Larkin Hubbard Radio CEO Ginny Morris with Zimmer Radio and Marketing Group President John Zimmer At a show-related event at EPCOT. Standing (l-r) Howard Davis, Skyview; Front and Center Exec. Producer Don Maggi; Deborah Parenti. Seated: Singer Cassadee Pope, Manager Daniel Miller, ABC’s Elizabeth Russo and Abe Velez, Diana Chamberlain of Skyview Previous National Radio Award recipient Charles Warfield and Emmis President/ Radio Programming Rick Cummings IHeartMedia Sr.…

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4 ways to win more business now

LISA THAL GENERAL SALES MANAGER, HUBBARD INTERACTIVE CINCINNATI If there is one communication skill you should master, it is listening. Actively listening can be the key to opening more sales and providing better customer satisfaction. It can also build better relationships with your coworkers.At times, listening may be difficult for us. Research suggests that the average person hears between 20,000 and 30,000 words over the course of a 24-hour period. How can we process so many words in a day?The key is to focus on listening. If we are listening only occasionally, we may miss critical information our clients are trying to share with us. When we listen with intention, we have the ability to build trust and uncover where the real opportunity is to help our…