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Radio Ink MagazineRadio Ink Magazine

Radio Ink Magazine September 4, 2017

Don't let the Radio revolution pass you by. Get your digital subscription to Radio Ink Magazine. Published 14 times per year, your annual subscription includes these popular issues: The 40 Most Powerful People in Radio The Executive of the Year Issue The Best Program Directors in America The 25 Most Influential Women in Radio The 20 Most Successful African-Americans in Radio Subscribe to the digital Radio Ink and save 50% off the print version!

United States
Streamline Publishing
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14 Issues


access_time3 min.
do you lack curiosity?

“This is going to make me a ton of money,” said a radio station owner in the Northwest after about 40 minutes on the phone as I explained my system for helping stations make 10 times their current revenue. This man had phoned me after reading a recent editorial about how I managed to hit my annual company budgets this year by March, how I managed to grow the company 300 percent in the last five years, and how it appears I’ll soon have 10-times growth. He’s not the only one who called, but honestly, out of the thousands of people who read the magazine, less than 1 percent inquired about how I did it. In that editorial I stated that this solution was so unique and powerful, it could be employed by…

access_time4 min.
radio: it’s show business

EVP Streamline Publishing parenti@aol.com Early in my radio career, I was a shaggy dog. OK, it was a costume. Fortunately, it was also autumn. Even in milder temperatures, however, the costume was hot and I was grateful to only have to endure that sauna suit for an hourlong ad club reception. And I admit I agreed to do it because I got to go to one of my first media functions. I was young and eager to absorb every bit of radio air I could gasp — even if that air was inside a dog’s head. As a promotion director, I helped marry two cardboard boxes, which resulted in some national press for our station. Later, when I was a sales manager, we commandeered time on the 6 o’clock news by sending reps dressed…

access_time5 min.
remedial education for radio ad writers

President Wizard of Ads Inc. roy@wizardofads.com When you’re trying to transfer a thought or a feeling to listeners, the impact of your communication will be determined by the following equation: How big is the thought in your mind, or the feeling in your heart? How quickly can you transfer it? The Law of Impact (or force), documented by Isaac Newton, applies to communication as much as it does to physics: Impact is the product of mass (size and weight) times acceleration (speed). How massive is the thought or feeling? How quickly can you transfer it? Boring people take too long to say too little. Interesting people know what to leave out. If you want to say big things quickly, fill your mind with good poetry and powerful quotes. For as you read, so will you write. If you read the writings…

access_time7 min.
espn’s 30 for 30 on wfan and mike & the mad dog provides a clinic

A recent episode of ESPN’s 30 for 30 paid tribute to the 30th anniversary of the launch of Sports radio on WFAN and to Mike Francesa and Chris “Mad Dog” Russo, who hosted arguably the most influential radio show in the history of the format. ESPN did a superior job of capturing the beginnings of the format, station, and show. This edition of 30 for 30 was more than just recognition of WFAN’s 30th anniversary or a tribute to Mike & The Mad Dog. The documentary was also a clinic on how to build and develop a tremendous radio program. THE DEVELOPMENT, FAILURES, AND SUCCESS OF SPORTS RADIO The father of Sports radio is Jeff Smulyan, CEO of Emmis Communications. Jeff, who first dreamed of the format in college, is a brilliant forward…

access_time19 min.
2 years later

ZACKARIAS.COM Lew Dickey created Cumulus Media 20 years ago, in 1997. In 2015 he was pushed out of the company by its board of directors. The change in command took place as the 2015 Radio Show was launching — in Atlanta, Dickey’s home turf. Board chairman Jeff Marcus was the driving force behind replacing Lew Dickey. As noted in a November 2015Radio Inkcover story, Marcus, a good friend of Dickey’s at the time, went on a national tour of the company’s stations. Cumulus had been underperforming since the Citadel merger in 2011. Marcus said back then, “We found the ratings in the various radio stations continuing down, not up. We also saw our market share deteriorate, as well as our broadcast cash flow deteriorating. It took a few years of disappointing results…

access_time3 min.
the 2017 nab marconi radio award finalists

LEGENDARY STATION OF THE YEAR WCBS-AM/New York, NY KNX-AM/Los Angeles, CA WBLS-FM/New York, NY WQHT-FM/New York, NY KIIS-FM/Los Angeles, CA NETWORK/SYNDICATED PERSONALITY OF THE YEAR Kim Komando, WestStar Multimedia Entertainment Elvis Duran, Premiere Networks Raul Molina, Sylvia del Valle & Andres Maldonado, Univision Radio Rickey Smiley, Reach Media Sean Hannity, Premiere Networks MAJOR MARKET PERSONALITY OF THE YEAR Valentine in the Morning, KBIG-FM/Los Angeles, CA Funkmaster Flex, WQHT-FM/New York, NY Big Boy, KRRL-FM/Los Angeles, CA Raul Brindis, KLTN-FM/Houston, TX Omar “Omarcillo” Ramos, WVIX-FM/Chicago, IL LARGE MARKET PERSONALITY OF THE YEAR Linda Lee, WYCD-FM/Detroit, MI The Jason and Deb Show, KROX-FM/Austin, TX Bert Baron, WCTC-AM/New Brunswick, NJ Dave Smiley, WZPL-FM/Greenfield, IN Dave Ryan, KDWB-FM/Richfield, MI MEDIUM MARKET PERSONALITY OF THE YEAR The Hawk & Tom Morning Show, WFBC-FM/Greenville, SC Clovia Lawrence, WKJS-FM/Richmond, VA Erica Viking, KIOT-FM/Albuquerque, NM Steve McIntosh & Ted Woodward, KNSS-AM/Wichita, KS The Dan and Dude Show, WQHK-FM/Fort Wayne, IN SMALL MARKET PERSONALITY OF THE YEAR Joel Heitkamp, KFGO-AM/Fargo, MN Ken…