Reminisce Extra

tell us your story!

COMMERCIAL MASCOTS What do you remember of those illustrated mascots for our favorite foods, such as the Campbell’s Soup Kids, Grapette Girls, Mr. Peanut, the Jolly Green Giant and others? Did a mascot ever visit your school or town? Did you hum the jingle or dress up as a mascot for Halloween? Label your story and pictures “Mascots.” BRIDGE NIGHT We’re looking for stories about bridge clubs—the players, the parties, the prizes. When you were the dummy, did you hit the drinks cart? Label your story and pictures “Bridge Night.” THE CORNER STORE Tell us about your favorite corner store back in the day. Was it a classic five-and-dime or mom-and-pop specialty retailer such as a bakery or butcher? Label your story and pictures “Corner Store.” THE ’60S AND ’70S Late baby boomers had very different childhoods from early…

reminisce extra

EDITORIAL CHIEF CONTENT OFFICER Beth Tomkiw ASSOCIATE CREATIVE DIRECTOR Christina Spalatin DEPUTY EDITOR Mary-Liz Shaw EDITOR Natalie Wysong LAYOUT DESIGNER Payton Grote COPY CHIEF Deb Warlaumont Mulvey COPY EDITORS Dulcie Shoener (senior), Amy Rabideau Silvers, Ann Walter; Nancy A. Herrick (contributing) SENIOR EDITOR, DIGITAL Lori Vanover CONTRIBUTING EDITOR Russ Maki MANAGER, EDITORIAL SERVICES Kelly Madison-Liebe SENIOR RIGHTS ASSOCIATE Jill Godsey EDITORIAL BUSINESS ASSISTANT Megan Smith PRODUCTION COORDINATOR Jon Syverson MANAGER, PUBLISHING TECHNOLOGIES Dena Ahlers BUSINESS ANALYST Shannon Stroud JUNIOR BUSINESS ANALYSTS Jill Banks, Grant Beattie BUSINESS SENIOR VICE PRESIDENT, SALES Lora Gier EASTERN ADVERTISING DIRECTOR Pete Holfelder Jr. MIDWEST ADVERTISING DIRECTOR Kim Krubeck Hinrichs DIRECT RESPONSE ADVERTISING Warren Berger, wberger@mediapeople.com ART DIRECTOR Michael Castellano DIRECTOR, SALES SERVICES Gisele Myer DIRECTOR, MAGAZINE & BOOK PRODUCTION Kim Corrigan PRODUCTION ANALYST Aracely Lopez TRUSTED MEDIA BRANDS, INC. PRESIDENT AND CHIEF EXECUTIVE OFFICER Bonnie Kintzer CHIEF ADMINISTRATIVE OFFICER Dean Durbin CHIEF REVENUE OFFICER John Boland CHIEF MARKETING OFFICER C. Alec Casey CHIEF DIGITAL OFFICER Vince…

for one and all

At Reminisce , history is personal. Our readers explore everyday moments in time that shape who they are: Nancy Culver’s special bond with a horse who rescued her from loneliness in Growing Up (page 18); Sidney Hepler’s misfired car trick that brought him closer to his father in Motoring Memories (page 50); Virginia Amis’ touching recollection of playing outside in winter without the protection of snow pants in Lasting Impression (page 58). Their stories loom large on the page today. Yet in the great book of the past, these experiences are snippets—pieces of private histories. That very intimacy makes them fascinating. Of course, there is also History with a capital H—major events of the past that shape our culture. In the last century, no event had a more profound effect on…

a look ahead

Each issue of Reminisce Extra through 2020 will highlight a different aspect of World War II. If you or someone you know has a tale covering any of these topics, we’d love to read it. MARCH Decisive battles, including Pearl Harbor, Battle of the Bulge, Midway and Okinawa. MAY Serving in Europe. JULY Serving in the Pacific. SEPTEMBER The official end of the war and the immediate postwar period. NOVEMBER The war’s lasting impact and the Honor Flight Network. Share your WWII stories and photos: REMINISCE.COM/ SUBMIT-A-STORY…

1960 payola, psycho and a new flag

John F. Kennedy beats Vice President Richard M. Nixon in one of the tightest presidential races in history. Black students protest Woolworths’ whites-only lunch counter. The Quarrymen rename themselves The Beatles. Teenager Barbra Streisand wins a talent show, Cassius Clay wins Olympic gold, and Bob Newhart wins three Grammys, including best new artist. The FDA approves the birth control pill for married women. Etch A Sketch and The Game of Life are popular toys. And the Boston Red Sox’s Ted Williams hits his 500th home run. JAN. 25 The FCC begins a crackdown on payola, the practice of radio DJs taking bribes to play certain records. MARCH 5 Elvis Presley leaves the Army after two years in Germany. APRIL 1 The U.S. launches TIROS 1, right, the first weather satellite. APRIL 4 William Wyler’s…

paul vance’s swimsuit issue

Songwriters Paul Vance and Lee Pockriss wrote Perry Como’s million-selling classic “Catch a Falling Star,” which was the Recording Industry Association of America’s first gold record, awarded in March 1958. But the partners’ next success took years to materialize—and happened only after Vance’s 9-year-old daughter had provided its serendipitous inspiration. The hit song “Itsy Bitsy Teenie Weenie Yellow Polkadot Bikini” led to a rush on the suddenly popular swimwear item. One chilly June day in 1959, Vance, his wife, Margie, and their daughter Paula visited Long Island’s Lido beach. As a surprise, Margie handed Paula a bikini, at the time a bold new bathing suit design that had yet to find acceptance in mainstream America. Paula asked, “Is this all there is to it, Mommy?” After she’d changed into it, the youngster balked about emerging…