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Adweek

Adweek

June 22, 2020

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

Страна:
United States
Язык:
English
Издатель:
Adweek, LLC
Периодичность:
Weekly
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1 мин.
unboxing racism

As the Black Lives Matter movement turns a spotlight on systemic racism in American society, companies are reconsidering some beloved brands based on racial stereotypes. First to announce a change was Aunt Jemima, the PepsiCo-owned brand of pancake mixes and syrup. Critics say the brand, which has borne the name since its founding in 1889, is based on the mammy stereotype of the enslaved but contented African-American housekeeper. “We recognize Aunt Jemima’s origins are based on a racial stereotype,” said Kristin Kroepfl, vp and CMO of Quaker Foods North America, which has owned the Aunt Jemima brand since 1926. “While work has been done over the years to update the brand in a manner intended to be appropriate and respectful, we realize those changes are not enough.” Three other problematic brands soon followed.…

1 мин.
brand marketing

Just as companies stepped up to help socially distanced high schoolers with virtual proms and graduation ceremonies, they’re doing the same for Pride. Seltzer brand Bubly is asking people to submit short videos of themselves marching to create a virtual version of the annual parade celebrating LGBTQ people. Condé Nast’s them. is hosting Out Now Live, an educational and entertaining night of stars. And to make up for the shortfall in donations to LGBTQ nonprofits this time of year, P&G is sponsoring a star-studded concert on iHeartRadio, while Jack Daniel’s enlisted drag queens to tap into the phenomenon of mukbangs.…

3 мин.
through the looking glass

Several news organizations have had a change in leadership after internal unrest that has ranged from staff inequality to unequal pay to story selection. The New York Times, Variety, Bon Appétit and Refinery29 are among the publications that experienced backlash from staffers on social media. But this moment, led by employees who have turned to social media feeds to advocate for better working conditions, feels different than previous missteps. And that could lead advertisers to rethink where they spend in an already hyperconscious environment of brand safety, media analysts and media buyers told Adweek. “Everything has a spotlight on it. The company you keep matters today. It’s not only what you do as a company but the people you associate with and where you spend your money,” said Allen Adamson, co-founder and…

1 мин.
publications suffer social media backlash

Bon Appétit editor in chief Adam Rapoport resigned after employees accused the publisher of unfair working conditions and a picture of him in brownface circulated online. Refinery29 global editor in chief and co-founder Christene Barberich left after former employees spoke up about their experiences, including one who described a “toxic company culture where white women’s egos ruled.” The New York Times opinion editor James Bennet stepped down amid internal and external backlash over an op-ed piece penned by Sen. Tom Cotton (R-Ark.). Variety editor in chief Claudia Eller is on leave following a Twitter exchange over diversity in the trade publication’s newsroom.…

4 мин.
the new face of beauty

For beauty brands, which depend on consumers testing lipsticks and mascaras by applying them directly to their face, the notion of a contactless, socially distant future presents immediate obstacles. It’s not like the pandemic hasn’t brought a bundle of new challenges for the industry already. With store closures and fewer people concerned about wearing makeup in quarantine, Estée Lauder Companies reported that sales were down 11% during the first quarter of 2020. L’Oréal experienced a 4.3% decline. Thankfully, beauty brands have been experimenting with digital alternatives for the past few years. Their current task is to make these efforts the primary way customers sample products prior to purchase. So far, things are off to a promising start. Since the Covid-19 outbreak, Ulta Beauty’s virtual try-on tool GLAMlab, which the retailer debuted in 2016,…

1 мин.
makeup tutorials go virtual

Turning to its throng of professional makeup artists, MAC has begun offering their expertise for one-on-one or group training sessions via Zoom and Instagram Live. The beauty brand is sending invitations to its database of customers, who can read up on the artists and their background before booking a session. “Ready to learn how to get the dramatic smize of your dreams?” read a line from one email sent out in late May. Is it successful? According to Ojo, “The slots fill up really, really quickly.”…