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Adweek May 27, 2019

The all-new Adweek features news and information for marketing, media and advertising professionals that you can’t find anywhere else. Each issue includes profiles and interviews with top newsmakers, critiques of hot ad campaigns, the latest trends in print, digital and advertising and much more.

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1 мин.
the results are in

The Cannes Lions Festival of Creativity announced on Tuesday that Apple will receive the Creative Marketer of the Year honor at this year’s festivities in Southern France next month. Tor Myhren, vp of marketing communications for the tech giant and former creative lead at Grey, will accept the award on Friday, June 21, the final day of the event. Apple follows Google and Burger King, which won the award in 2018 and 2017, respectively. People familiar with the selection process said Cannes’ Creative Marketer of the Year designations are based primarily on two factors: the brand’s history as an award winner and its willingness to play a prominent role in the festival itself. Apple has indeed won a considerable number of Lions, beginning with the historic 1984 Super Bowl ad.…

1 мин.

Toronto residents will soon get a chance to see more art birthed out of an incubator founded by The Weeknd. For the city’s annual Nuit Blanche Toronto art festival this October, Hxouse—an incubator co-founded by the hometown singer-turned-entrepreneur—is partnering with the City of Toronto to create an art installation in the downtown Yonge-Dundas Square. The theme of this year’s all-night event is “Continuum.” Housed inside of the $28.4 million Artscape Daniels Launchpad space, Hxouse was co-founded last year with La Mar Taylor, The Weeknd’s creative director, as an accelerator for entrepreneurs.…

1 мин.
in adweek history nov. 2, 1987

Earlier this year, McDonald’s lost a legal battle in the EU after attempting to keep Irish burger chain Supermac from expanding. Burgers weren’t the issue; it was “mac”—three letters that, like “Mc,” the Golden Arches contends are its sole right to use in the market, at least when it comes to food. The EU Intellectual Property Office’s ruling made headlines the world over—but this kind of fight is nothing new. Thirty-two years ago, Adweek (which is celebrating its 40th anniversary this year) devoted a full page to covering the chain’s IP militancy. “McDonald’s uses a combination of cajolery, intimidation and even outright payoffs in some cases to keep the Mc to itself,” we wrote. At the time, McDonald’s had fought 50 legal battles over Mc, including one against a tiny eatery…

7 мин.
buyers break down upfronts week

The most disruptive upfronts week in a decade, packed with presentations from newly merged and spun-off companies, has come to an end. After a week of hearing the major media companies’ pitches about the 2019-20 TV season, the buyers are ready to have their say. As they kicked off this year’s upfront talks, several of them spoke with Adweek (anonymously) to candidly share their 10 biggest takeaways from the packed week of events and parties—everything from the Mouse House’s problem to … an actual mouse problem. RATINGS? WHAT RATINGS? Instead of trying to spin their plummeting linear ratings, as is usually the case, several networks just ignored the elephant in the room altogether, focusing instead on what one buyer termed “peripheral things” like new data conversations or flashy production values (both NBCUniversal…

6 мин.
canada’s green rush

Rare is the chance to create something utterly new in the Canadian market, so when the federal government declared that on Oct. 17, 2018, the recreational use of cannabis would become legal, it was as though it had announced the start date for the birth of a new industry. And the pull has been gravitational. Senior marketing talent from sectors like alcohol, CPG and advertising agencies have joined the green rush. David Bigioni was first among them. Formerly vp of sales at Molson Coors, where he spent more than seven years in senior marketing roles, he joined Canopy Growth Corp. in August 2017 as chief commercial officer. Canopy—which has captured almost a third of Canada’s cannabis market, according to Canadian newspaper the Financial Post—distributes medical cannabis to five continents and holds…

3 мин.
tiffany r. warren

Adweek: Tell us what you are doing now. Warren: [At] Omnicom Group, I currently oversee a team of 18 diversity officers, directors and champions who are focused on Omnicom-wide change efforts for the advancement and retention of the best talent from diverse backgrounds inclusive of women, people of color and LGBT professionals in an inclusive work culture. With Adcolor, I am deeply involved in the direction the industry is taking around diversity and inclusion. How did you get to where you are today? My preparation met up with incredible opportunities. I knew from a very early age that my calling was in diversity and inclusion. I didn’t have a name for it, but I certainly made decisions and lived my life in service of understanding why some people were granted opportunities when others…